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HOT TUB & SWIM SPA NEWS


It’s Time To Focus On Hot Tub Business Say Golden Coast


As Britain’s wet leisure industry watches its busy spring and summer of swimming pool activity draw to a close, the hot tub season is nearing its peak. For Golden Coast and its trade customers, the key to succeeding in this highly seasonal business is promoting the right products and services throughout the year to keep things moving. Golden Coast’s own research indicates that the UK hot tub sector is continuing to grow. A recent survey by Lloyds Insurance has suggested that one in ten households now have an outdoor hot tub, while results from lender Ocean Finance put the figure at one in twenty. Whichever is nearer the truth, there is clearly a large customer base to supply and service. More significantly, around one in five


respondents in the Ocean Finance study said they would like to have a hot tub as a garden feature, showing their high appeal. The same report concluded that British householders are very keen to enjoy outdoor living for as long as the sun shines, with other items on their wish list including built-in barbecues, summer houses, patio furniture and decking. While hot tubs can be sited outdoors for a fresh-air experience under the sky and stars, well beyond the summer, customers may also opt for siting their spa indoors. Whichever they choose, it extends the health and recreational benefits – and the business – through all 12 months of the year. To give customers a sense of what hot tubs and spas have to offer, Golden Coast, the UK’s exclusive distributor of Sundance Spas,


recommends a visit to www.sundance-spas. co.uk. Here, they will find inspiration and practical advice, including articles on issues most frequently raised by buyers: from how to choose the most appropriate product for their circumstances to how to keep it clean, safe and in top condition. “It’s now open season for hot tubs,” says Golden Coast’s Managing Director Jamie Adams. “By diversifying into this sector and others, pool companies can keep business ticking all year round. “We can see that there is an ambition to be fulfilled in many households, so let’s make sure that customers are given the encouragement and opportunity to make their hot tub dream a reality.” Golden Coast is currently expanding its Sundance Spas Dealer Network. ““Internationally, Sundance Spas is the largest manufacturer and distributor of acrylic spas and is recognised as a premier brand,” says Jamie Adams.


“When you’re dealing with a brand of this calibre, only the best will do, which is why we’re selecting companies with the necessary attributes to represent this premium range. “Working together, our challenge is to alert Britain to the qualities that customers in Sundance’s Californian homeland have enjoyed for so long.”


Golden Coast 01271 378100 www.GCTrade.co.uk


Britain Goes Hot Tub Mad Following ITV Show


‘Hot Tub Britain’, the prime time ITV show that featured Blackpool based the Hot Tubs Superstore, has helped deliver phenomenal sales results for the family business in the week following the show.


Ross Phillipson, Sales Director at The Hot


Tubs Superstore said: “The response to the show has been phenomenal; we have been inundated with messages of support and re cord breaking sales numbers. “Previously we broke our ten year record for hot tubs sold in a week when we sold 60 hot tubs. In the seven days following the first airing of Hot Tub Britain we have sold 218 hot tubs and are making on average £21,000 per hour turnover, with 350 finance applications already submitted. “We saw an increase of traffic to our website of over 1700% on the day of transmission alone. To date the most visitors we had to our website in one day was 3,000


www.swimmingpoolnews.co.uk


but in the week after the show first aired we have had 174,000 visits and the numbers are still rising. “Across Twitter and Facebook we have had some great engagement; during the show #hottubbritain was trending at number 3 (above the iphone6 launch!) and our Twitter followers have increased by 120%. Across Facebook our likes have increased by 25% and the average post reach has increased by 210%. Now we are just waiting for the series.” ‘Hot Tub Britain’ was first aired at 9pm


on Tuesday 9 September on ITV and has received wide media interest with comment on the Scott Mills show on Radio One and from the Loose Women amongst others. The hot tub trend is really capturing the imagination of the nation and isn’t hurting the business for the stars of the show. Produced by TV production company


Shiver, The Hot Tubs Superstore are now waiting to see if a series will be commissioned and where this could take them and their business.


The Hot Tubs Superstore 01253 407966 www.thehottubsuperstore.co.uk


SPN October 2014 29


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