motoring 59
New year, new showroom: Ridgeway Maserati, Oxford
Oxford is a city famous for its universities and cars, and now it is host to Maserati – another world famous car marque with a masters degree in magnificent automotive engineering, writes John Burbedge
Not that the Maserati needs to share the limelight with other car brands. Its 100-year history of producing desirable and luxurious cars sets Maserati apart, its individual fame notably enhanced by its successful motorsports heritage and signature Italian style.
Befitting such a stand-out brand, the Ridgeway Group will be launching a new stand-alone showroom for Maserati cars in the New Year, adjacent to its existing premises at Cumnor Hill. Representatives from Maserati’s head office are expected to attend.
Earlier this year, the fast-growing Ridgeway motor retail group increased its brand portfolio of prestige marques to include the renowned luxury car maker Maserati. Since then, cars bearing the famous trident logo have been franchise marketed by Ridgeway Maserati from a temporary showroom.
But 2015 will not only see the start of Maserati’s second century in car manufacturing, but also the display of its current model range – the Ghibli, Quattroporte, GranTurismo and GranCabrio – attractively housed in a stylish purpose- built showroom complete with a workshop enabling a full dealership offering.
Simon Hackett will be Ridgeway’s Maserati specialist at the showroom. Hackett and workshop technicians have already received additional training from Maserati to fulfill their very high operational and customer service standards.
Ridgeway brand director Martin Sewell revealed that the latest Ghibli and Quattroporte models will be on display and a new luxury 5-door SUV, the Maserati Levante, is set to arrive late next year, with the brand-new Maserati Alfieri model also now confirmed for production.
“Maserati’s new model announcements will result in significant growth in volume and build on the brand’s widening appeal. Our Ridgeway investment in Oxford will offer the very best Maserati experience.”
Maserati, now represented in more than 60 countries, is aiming to sell 75,000 cars a year globally by the end of 2018 – more than five times its sales figure for 2013.
Sewell pointed out that the Maserati range, with cars such as a V6 turbodiesel Ghibli priced below £50,000, was now definite competition for the traditional executive car sector. “Maserati is now offering affordable yet luxurious prestige cars with proven Italian style and performance that will turn heads. As our Maserati advertising line highlights: ‘The heart says Yes. The head says definitely Yes’.”
“This is an exciting time for Maserati and Ridgeway is proud to represent such an iconic brand in a territory we know well,” Sewell added.
THE HEAD SAYS YES.
GHIBLI
THE HEART SAYS DEFINITELY, YES.
MASERATI GHIBLI. THE ABSOLUTE OPPOSITE OF ORDINARY. STARTING FROM £49,160
THE NEW MASERATI GHIBLI IS POWERED BY A RANGE OF ADVANCED 3.0 LITRE V6 ENGINES WITH 8-SPEED ZF AUTOMATIC TRANSMISSION, INCLUDING, FOR THE FIRST TIME, A V6 TURBODIESEL ENGINE.
RIDGEWAY MASERATI
CUMNOR HILL, CUMNOR OXFORD, OX2 9PW Phone: 01865 566635
www.ridgeway.co.uk/maserati
Official fuel consumption figures for Maserati Ghibli range in mpg (l/100km): Urban 18.0 (15.7) – 37.2 (7.6), Extra Urban 38.7 (7.3) – 56.5 (5.0), Combined 27.2 (10.4) – 47.9 (5.9). CO2
emissions 242 – 158 g/km. Fuel consumption and CO2
figures are based on standard EU tests for comparative purposes and may not reflect real driving results. Model shown is a Maserati Ghibli S at £69,638 On The Road including optional pearlescent paint at £1,776, 21” Titano design alloy wheels at £3,670 and Red brake callipers at £432.
www.maserati.co.uk
THE BUSINESS MAGAZINE – THAMES VALLEY – DECEMBER14/JANUARY15 7640 Ridgeway Ghibli advert
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www.businessmag.co.uk 05/11/2014 10:43
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