PHOTOGRAPHY
BEFORE AFTER
The empty space or the trendy room?
The dark gloom or the simply stylish?
AFTER BEFORE
photo, and the turnaround is 36 hours compared to the usual 24 hours, but a valuable service in the right circumstances. How close to fairytale land should you
go? When does, ‘enhanced’ become ‘fake’? How does the improvement service fit with the Property Misdescriptions Act? The magic photo boys are quite down to earth about this. It is all about correctional editing rather than faking it. They are all very well aware of the potential litigious scenario of making a two bed semi in Penge look like a five bed mansion in Eaton Square. Vizzi say they have even gone to the lengths of becoming Trading Standard Approved. Asked if they ever reject a photo as being impossible to correct to any worthwhile standard, Paul Jaszynski says that he believes that, “Photography is subjective so it depends on the client as to whether they think it has been improved or not…” while Will Lownsborough says, “Yes, we do, very occasionally receive a photo that is either too low in quality or, in our opinion, would breach the rules of the Property Misdescriptions Act.” John Durrant agrees that most photos can be improved unless they are so
The bottom line is whether your client will be pleased...’
exposed there is nothing to work with, “Some photos can be cleaned up, but where the agent’s used the wrong settings and the image is fuzzy etc, they can be improved to get the agent out of a hole, but they’ll still not look professional.”
THE LIMIT OF MAGIC Which takes us back to the adage of the silk purse and the pig’s ear. John’s mantra in his educational series in PROPERTYdrum was that you can’t take a professional photo with a pink camera that fits in your handbag (sorry guys). There is only so much the magic men can do. Jonathan Watkins of Rescom Media says
his clients take their work seriously. “£500 is the average budget for a camera for non professionals. We talk to many of them and
they seem happy to buy a good SLR, a Nikon or Canon etc. But the price of a camera and the need to edit are absolutely two different things. Even professional photographers edit their pictures. The point is, non-professionals don’t have these editing skills – buy the best camera on the market, and you still need to edit.” That is, indeed the crux of the pixel
puzzle. Agents – and their photos – are in a beauty parade, with half a dozen contestants at the very least. You can take good photos with all sorts of cameras. You can have fair weather days and appallingly days. The bottom line is whether the client will be pleased with your photographic representation of their most prized possession, or not. If they are pleased, you are, to a point, home and dry. If not, maybe a little pixel pixie magic is needed.
www.rescommedia.com www.vizzishots.co.uk www.photoplan.co.uk www.doctor-photo.co.uk
Any comments or tips of your own to add?
www.propertydrum.com/articles/photoedit
PROPERTYdrum APRIL 2011 33
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