PHOTOGRAPHY
A beautiful home, made perfect with
the magic touch of Photoplan.
Photo editing – worth a shot? Sheila Manchester shops for a service to pretty up your pixels
T
aking photos used to be a minor consideration in the agents’ eyes – you stood, you photographed, you prepared the particulars – but now the competition for
instructions is hotter than ever. Modern cameras can take perfectly
reasonable snaps, but are they good enough? Will your quick exterior shot at the end of a tiring day really attract that rare beast, the homebuyer? The old adage that ‘You can’t make a silk
purse from a sow’s ear’ still stands, but with the miracle of Photoshop you can, at least, put blue skies where there were storm clouds. You can remove unsightly objects from the view of a house, you can, in short, enhance a photograph. If you don’t have a degree in Photoshop
(or you don’t even know what Photoshop is and have no desire to) you can get all this
BEFORE
done for you – in most cases, overnight. You simply send your day’s photos through to the magic men and hey presto, the very next morning you can have a set of superb photographs. Or, at least, that is the idea. Agents are
already well used to outsourcing floorplans, brochure creation, printing and PR, why not photography enhancement? What exactly are the service options and what benefits and costs are involved for estate and letting agents? As with most technology, the UK is
AFTER
It’s not rocket science, its just a van, but Vizzshots can lose it. Could you?
pretty well up to speed, ahead of most, if a little behind the USA and, in this particular case, Scandinavia, where, apparently, all property photos are edited and have been for around five years. Jonathan Watkins of Rescom Media says
that the mass use of photographic editing services in Sweden, Norway and
PROPERTYdrum APRIL 2011 27
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