BANG THE DRUM
Welcome to A
lmost all estate agents now use one or more of the major portals. Many also use niche sites as well, and pay considerable sums of money for the privilege, reaping huge rewards for their owners, particularly Rightmove, who posted a profit of £52.2million on a turnover of £81.6million. Happy days for them, indeed, but are
they doing a good job?. There is no doubt that buying, selling and letting and renting all starts with a visit to a property portal. Whether this is a good or a bad thing is open to debate - so we sent Andrea Kirkby off to research, discuss and report on the battle for supremacy, Portal Combat. Let us know your thoughts! Next month we’ll be looking at the smaller portals and seeing how they fit into the marketing
mix and whether you can benefit from being on them. Also in this issue we look at another way to spend a chunk of your marketing budget –
Rightmove posted profits of £52.2 million, with your assistance. Are they doing a good job?’
Public Relations. Some of the larger agencies have in-house PR staff/teams, some employ major companies, others use a small independent. How you run your PR function is up to you, but with stiff competition for every instruction could you be missing a vital trick? Maybe Rosalind Russell’s excellent feature will be useful and give you some pointers. And still on marketing for success, what
about your photography? Yes, I know we are always banging on about this but still, in these days of great cameras, digital technology and improvement in retouching services,
some agents’ photos on the portals and in their own details are, shall we say, below standard. Make yours stand out above the also-rans and you could increase instructions and sales, or lets. There’s much more besides this in PROPERTYdrum so I hope you enjoy the read; why not
let me know what you’d like to read about too? Email me today:
sheila@propertydrum.com
Sheila Manchester
PROPERTYdrum APRIL 2011 3
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