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COMPANY PROFILES


Subtle Energies 80 Coonara Ave, West Pennant Hills, NSW 2125 Australia


Tel: +61 2 9634 1677 Fax: +61 2 9634 2914 Email: nick@subtleenergies.com.au Twitter: @subtle_energies Facebook: Subtle Energies Ayurveda Aromatherapy www.subtleenergies.com.au


Background Founded by Farida Irani in 1993, Subtle Energies is completely family owned and operated by the Irani Family – Farida, Sheriar, Khursheed and Nick


Main products and services Subtle Energies creates results-based aromatherapy skincare solutions founded on authentic Ayurveda principles. The range is designed to address multiple


skin and body concerns, and to deliver high performance results with holistic benefi ts to physical, mental and emotional wellbeing. Subtle Energies’ Ayurveda Aromatherapy


Spa Concept® provides treatment programs that incorporate diverse and skilled techniques, combining the fi nest traditional Ayurveda practices with modern methods. All manufacturing is done in Australia,


following European standards of natural skincare. Subtle Energies doesn’t add any parabens, mineral oils, silicones or artifi cial fragrances to its products.


Additional products and services The company off ers a private label service for select clients using a range of rare ingredients to off er creations with specifi c intent and profound impact. Subtle Energies’ brand expertise is built on its education- and


www.spahandbook.com


practitioner-based origins and all spa treat- ments are created using the protocols of the Australian government-accredited Diploma in Ayurveda Aromatherapy. Subtle Energies off ers a bespoke service


that’s tailored to its partners, encompassing primary, complimentary and retail-only off erings. It collaborates closely to provide intensive, substantial treatment and retail training programs, in addition to marketing and promotional support.


USPs Farida Irani is regarded as a pioneer in Ayurveda Aromatherapy with over 20 years’ clinical experience. Her research, book and courses have received international recognition and awards. Subtle Energies has a history as a master blender in creating formu- lations that are distinctive and diff erent from traditional Ayurveda herbal oil decoctions and unlike western aromatherapy blends. This background, coupled with the


company’s education and practitioner qualifi cations equips Subtle Energies with the ability to create powerful blends and forward- thinking treatments, delivering authentic results-based holistic experiences.


How many spas do you supply? 54 spas, including private label partners


Founder Farida Irani


Top clients Jiva Spas by Taj Hotels, Resorts and Palaces; Six Senses; Gwinganna Lifestyle Retreat, Australia.


Plans for 2014 A new deep hydration skincare range will launch, with a high anti-oxidant formulation of botanicals, including a new eye cream. Also planned is a packaging redesign of the 24K Gold Cream and travel-size skin and hair products that can also be used as amenities.


Who’s who? Farida Irani, founder Nick Irani, director of operations and brand development.


What the clients say “In 2003, after reading Farida’s book on Ayurveda Aromatherapy, I was so impressed we collaborated to design signature spa blends. These are the best oils I’ve ever worked with and we’re proud to have Subtle Energies in our spas.” Anna Bjurstam, vice president spas, Six Senses


“The service provided by Subtle Energies is extremely professional. They’ve worked with us to create a bespoke range of essential oil mas- sage blends. Each has been perfectly blended to create a sense of wellbeing for guests.” Bina Patel, vice president, spa operaiions Taj Hotels, Resorts and Palaces


spa business handbook 2014 217


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