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The Dead Sea region is popular with tourists and 87 per cent of spa-goers are hotel guests
Graph 2: Treatments Booked by Hotel Guests vs Non Hotel Guests in 2013*
100 120 140 160 180
60 40 20 0
Jan Feb Mar Apr May Dead Sea 2013 Dead Sea 2012 *Source: 2013 Middle East Spa Benchmarking Survey, PwC Jun Jul Aug Doha 2013 Doha 2012 Sep Oct Nov Dec Beirut 2013 Beirut 2012
AVERAGE TREATMENT REVENUE Doha is the second largest growing spa market in the Middle East after Dubai. Graph 2 shows that in 2013, the average treatment revenue per treatment sold in Doha spas was an astonishing 90 per cent higher than both Dead Sea and Beirut spas at US$142 (€102, £85) per treatment, recording an increase of 2.6 per cent from 2012. Additionally, spas in Beirut and the
better retail revenue, however. They benefi t from natural wellness/healing treatments stemming from the local hot springs and a wide range of products incorporate unique elements from the lake. It’s no surprise therefore that retail revenues, although undercapitalised in all three markets, are the highest in Dead Sea spas.