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Resort/hotel spas are more likely to pay their staff more, add gratuity to compensation and employ full-time members of staff


in US working practices or may refl ect the industry’s fl exible workforce. Resort/hotel spas have a far greater


emphasis on full-time staff , with 99 per cent employing at least one full-time person (see Chart 1). In comparison, only 81 per cent of day spas employ at least one full-time staff member. Resort/hotels are also more likely to


employ a spa director and two-thirds of those pay a salary in excess of US$70,000 (€51,000, £41,800) a year. In contrast, most day spas (57 per cent) pay their directors less than US$60,000 (€43,800, £35,850). This divergence in compensation


between spa types is also evident in the salaries of managers, aestheticians and massage therapists. It also aff ects the policy around gratuities, with over half (51 per cent) of resort/hotels choosing to add an automatic gratuity, compared with only 3 per cent of day spas.


www.spahandbook.com “A main talking


point was the marked shift from full-time


employment to part- time employment”


All rise In the 2013 study, the fi ve key performance measures in spas were increased from the year before which underscores the industry’s recovery. Aside from the rise in employee numbers, the study found that total spa revenue is up 4.7 per cent, at US$14bn (€10.2bn, £8.4bn) as shown in Table 2. Compared to the pre-recession peak of US$12.8bn (€9.3bn, £7.6bn), this is a 9.4 per cent increase and highlights the extent of the recovery, in revenue terms. Revenue-per-visit fi gures show that cus-


tomers are spending on average US$87.20 (€64, £52) per spa visit, an increase of 1.8 per cent on the year before and the fi rst signifi cant increase in four years. As an aside, it’s also interesting to note


McIlheney presenting the fi ndings


that increased economic demand contin- ues to drive profi tability, which accounts for the sustained growth observed across all areas of the spa industry. Excluding


spa business handbook 2014 117


PHOTO © SHUTTERSTOCK/PUHHHA


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