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COMPANY PROFILES


Life Fitness UK Ltd Queen Adelaide, Ely, CB7 4UB, UK


Tel: +44 (0)1353 666 017 Fax: +44 (0)1353 666 018 Email: life@lifefi tness.com Twitter: @LifeFitness LinkedIn: Life Fitness Facebook: facebook.com/LifeFitnessUK Blog: www.lifefi tness.co.uk/blog www.lifefi tness.co.uk


Background More than 40 years ago Life Fitness created the Lifecycle, the fi rst piece of electronic fi t- ness equipment. Life Fitness is a division of the Brunswick Corporation.


Main products and services Life Fitness understands the needs of both independent hotels and internationally renowned chains. We help defi ne fi tness facil- ity brand standards, diff erentiate your product from the competition, and increase customer satisfaction. With our equipment in your hands, every guest will want an extended stay. Life Fitness cardio and strength equipment


is the most respected and desired in the world, and when your guests see our Elevation Series cardio equipment, our Insignia Series selectorised machines, and our Lifecycle GX exercise bikes, fi tness becomes more than just a diversion — it becomes an attraction. Life Fitness has crafted a portfolio of


equipment that uses the hospitality market to your advantage. Our representatives have determined which strength and cardio products are ideally suited for frequent travellers and on-the-go lifestyles. Even better, these products are some of our lowest-maintenance machines, which brings ease of operation to your staff . The end result: a fi tness facility that best meets the needs of your guests, staff and bottom line.


www.spahandbook.com


Additional products LFconnect is the leading cloud technology for operators looking to create the ultimate customised workout experience. For the hos- pitality industry – which deals with frequent travellers and repeat guests – digital manage- ment and record-keeping is ideal. With LFconnect and the Life Fitness Discover


Tablet consoles, you can monitor product usage statistics, create home screen logos, and even allow guests to track their own exercise data. Life Fitness also provides the right layout for


rooms of all sizes. We can put together a plan to convert a space to suit your requirements for a fi tness area your guests will want to use. Give us the specifi cations of your facility, and we’ll provide the ideal solution.


Unique selling points At Life Fitness we favour a consultative approach where we collaborate with customers and partners to fi nd solutions that cater for the growing needs of their business. This enables us to get closer and understand genuine needs. By providing industry insight and freedom


of choice through our unique product portfolio we’re able to fi nd bespoke solutions to meet customers’s needs today, tomorrow and in the future. This applies whether we’re working with one property or ensuring consistency in execution around the globe with multiple


Jason Worthy, UK Managing Director


properties, Life Fitness is there to add value to your off ering. The end result: an asset to your hotel that improves your overall GSS as well as meeting the needs of your guests and staff .


Top clients Raison d’Etre, Grand Hotel, Sweden; Hotel Adler Thermae, Italy. In the UK, Seaham Spa; Stanley House; Shire Hotels; Headland Hotel, Berkeley Hotel; IHG Intercontinental Hotels.


Where in the world? 120 countries around the world.


2014 trade shows LIW; IHRSA; FIBO; SIBEC; Flame


Who’s who? Jason Worthy, UK Managing Director


What the clients say “The installation of a high-quality gym with unrivalled equipment adds another dimension to the health and wellbeing off ering at Stanley House. Our guests are at the heart of every- thing we do and by working with Life Fitness we’ve been able to meet their requirements by off ering the latest technical advances, while keeping in tune with our rural escape theme.” Philip Wharton, general manager, Stanley House Hotel and Spa


spa business handbook 2014 185


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