Pulp Paper & Logistics
INDUSTRY NEWS 7
BillerudKorsnäs makes sustainability investments at Gävle
board mill at Gävle in Sweden will be made with an investment in a number of energy-saving systems. The SEK450 million (US$67m)
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investment includes a new sedimentation basin, developments in the pulp mill and a large number of related water-saving measures. This will be implemented in 2014 and 2015 and will be completed by the beginning of 2016. “This is an important
environmental investment for Gävle completely in line with the vision that our products shall have a minimal environmental impact and the best possible function in order to contribute to a sustainable future,” says Christer Simrén, operations chief
eductions in the environmental impact of the BillerudKorsnäs liquid packaging
Better environmental credentials: BillerudKorsnäs is investing at its pulp mills and launching new paper products
at BillerudKorsnäs In addition to the
environmental benefits, improved water quality and reduced use of electricity, the quality of the products will increase, says the copmany. This investment follows on the energy-related investments made in 2012 which greatly improved the production unit’s
sustainability performance in terms of energy efficiency and reduction of fossil fuel use. With eight mills in
Sweden, Finland and the UK, BillerudKorsnäs has annual paper and board sales of around SEK20bn ($3bn). * With the European Parliament
voting to significantly cut plastic bag use by 2019, BillerudKorsnäs
has launched two new families of paper for use in carriers for the food and retail sectors. BillerudKorsnäs has launched two new paper product families, Xpression and Basix, which are said to offer outstanding strength, printability and environmental credentials, but are carefully designed for use in distinct applications.
New global brand strategy for Smurfit Kappa
World-leading paper-based packaging manufacturer Smurfit Kappa has launched a global brand strategy that will “deliver the deepest insights programme ever seen in the packaging industry” in a bid to enable customers to develop packs that consumers will choose in preference to others. The campaign is called Open
the Future and involves a new network of customer experience centres around the world. The new brand strategy is
the result of a 12-month global research programme, using the best business-to-business research specialists to establish what brand owners really want from the packaging industry. It included customers, suppliers and investors, as well as broad internal engagement with Smurfit Kappa employees across Europe and the Americas. Gary McGann, group chief
executive at Smurfit Kappa said: “The world for global brands has become more challenging
and fast moving but full of opportunity for those who embrace and lead new ideas, new technologies and new trends. We are no different. Our approach to innovation has to be rooted in the sharpest insights, exactly mirroring the approach of the brands who are our customers.” The new brand strategy will
be rolled out with a range of high profile customer service and innovation programmes which break new ground for the industry. They include the
launch of a bespoke customer insights programme, created especially for the world of packaging, which will deliver a depth of understanding of consumer markets, behaviour and trend data never seen before in the industry. ● Smurfit Kappa has also
increased its fossil carbon dioxide emission reduction target with a cut of 25 per cent by 2020, having achieved already its 20 per cent reduction promised for 2020.
July/August 2014
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