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What is the one lesson, strategy, or technique you learned that had the biggest impact on your career?


“Went to my first car audio com-


petition and heard Richard Clark’s Grand National. I was so impressed with the technology and sound quality I knew I was hooked and it was going to be a passion I wanted to share.” Dave Clews, 12-volt Dave’s Audio, Pottsville, Pa.


“When installing a sunroof,


make all the template measure- ments yourself. If you measure one side and your assistant mea- sures the other, you’re likely to have one unhappy customer.” Mark Cole, Changing Colors Auto- motive and Aftermarket, Newark, Del.


“Being aware of how things work, and always learning something.” Scott Miller, Dottie’s Customs, Melbourne, Fla.


“Stay calm and don’t over think.


Now if only I can follow my own advice all the time.” William Red- mond, Best Buy, Winter Garden, Fla.


“Play nice with others. Yelling


at tech support, customers, reps, and other dealers does little good. Helping others and being someone others can count on has netted some great rewards.” Chris Hilbert, Sound Decisions, Racine, Wis.


“Take pride in your work and do things the right way.” Chris Ott, Soundwaves of Tampa, Tampa, Fla.


“The biggest lesson I learned over the years is don’t be afraid to


6 Mobile Electronics June 2014


try new things and don’t be afraid to fail. I found I need to fail once or twice to learn valuable lessons and to grow and become stronger and smarter.” Randy Jackson, Jackson Mobile Sound, Porterville, Calif.


“Knowledge is key. Network- ing with car dealer techs, other installers, trade associations, dis- tributors, and manufacturer reps has kept me in the know about trends, techniques, and product availability.” Anonymous


“I started as a co-op student while in high school more than 26 years ago. Our Rockford Fosgate sales rep taught


me about passive crossovers, then I attended the Canadian RTTI at Korbon Trading and learned more. That piqued my interest in the technical side of the industry, and I haven’t looked back.” Dave MacKinnon, Clarion Canada, Inc., Oakville, Ontario, Canada


“From a selling standpoint,


always find out what the customer expects and then sell them the equipment to reach that expecta- tion instead of just selling them the equipment they are asking for and hoping it does what they are hoping for. From an installa- tion standpoint, always remember how important proper imaging is to the overall sound quality.” Ben Marr, National Auto Sound, Inde- pendence, Mo.


®


Publisher: Tony Corpin 310.792.2226 tonyc@me-mag.com


Editor-in-Chief: Solomon Daniels 213.291.1528 solomon@me-mag.com


®


Senior Editor: Ted Goslin 310.802.7813 ted@me-mag.com


Editorial Assistant: Blanca Torii


Senior Account Manager: Brett Potter 310.503.4162 brettp@me-mag.com Creative Director: Vincent Rios Graphic Designer: Maria Molina


Contributing Editors: Michelle Fisher, Linda Seed, and Jamie Sorcher


Published by STN Media Group 5334 Torrance Blvd., 3rd Floor Torrance, CA 90503 T: 310-792-2226 F: 310-792-2231 www.stnmedia.com


CEO: Bill Paul SVP: Colette Paul Editorial Director: Ryan Gray Events Manger: Sylvia Arroyo Senior Designer: Kimber Horne Circulation Manager: Andrea Hernandez


Mobile Electronics is Property of the Mobile Electronics Retailers Association (MERA) Chris Cook, President chrisc@merausa.org


Mobile Electronics (USPS 957-170) (ISSN#1523-763X) is published monthly by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMAS- TER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.


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