F
amed Irish writer Oscar Wilde once said, “A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.” If only Wilde knew how true his words would be in the modern age.
Dreaming of a world where cloud-based content and infotainment could become the
standard in every vehicle is exactly what drove companies like Airbiquity to create the very fabric of the connected car. Choreo is just that, a digital cloud that turns compati- ble head units into app interfaces via the smartphone.
Streamlining Usage In 1997, just as AOL was establishing itself as the end-all, be-all for connecting to the
“World Wide Web,” Airbiquity was focused on M2M (Machine to Machine) automo- tive telematics technology and engineering. Since then, the company took the concept a step further with Choreo, a cloud-based telematics service that is currently used by Nissan, Ford, and Chrysler, among others. The war to control the infotainment landscape has been brewing for years but appears to be culminating this year as most automakers and aftermarket manufactur- ers aim to incorporate the concept in some way. Apple’s CarPlay system, which allows users to integrate their smartphones with compatible head units, will begin rolling out this year in a wide variety of vehicle brands, including Ford, Toyota, and Mercedes, to name a few. Google has also joined the party, announcing in January 2014 the forma- tion of the Open Automotive Alliance, which is a group of automakers planning to bring Android to cars. On the aftermarket side, head unit manufacturers like Pioneer and Alpine are creating CarPlay-compatible head units for budget-conscious con- sumers who can’t afford a new car. There are also systems designed by OEMs like the MyFord Touch and Kia UVO to give new car buyers an all-inclusive option. Either way, the variety of options currently and soon-to-be available for consumers provides noth- ing but opportunity for the makers of Choreo, who will be streamlining the concept in one clear direction.
Ø
“Te aftermarket is where our platform
can be very useful. Even though most of our customers today are automakers, our fleet offering is 100 percent aftermarket.”
» Leon Hong, chief operating officer, Airbiquity
me-mag.com 35
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