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Marketing Clinic Feature by Dee Blick of The Marketing Gym & award winning Chartered Marketer.


12 Reasons why you’re unfollowed on Twitter


It can be baffl ing trying to fi gure out why one or more of your followers unfollows you. There could be many reasons. Here are 12.


1. They were unscrupulous with a dodgy twitter strategy! They followed you with the intention that when you followed back, they would immediately unfollow you. They want to look good, to puff up their ego, to show off to the world they have many followers but follow very few.


2. A person followed you on the basis of the content in one tweet you posted. If your subsequent tweets diff ered completely in their nature from that tweet, they unfollowed you because you didn’t deliver what they were hoping for. Don’t worry about losing these followers. You can’t please everybody!


3. A person followed you hoping you would follow them back and when you didn’t they unfollowed you.


4. You’re not tweeting enough. Most folk on twitter will periodically review the people they are following. If you haven’t tweeted in the last month, some will unfollow you because you’re not active.


5. You’re over tweeting. Flooding your followers’ timeline with dozens of tweets in minutes can be irritating so space your tweets apart.


6. You’re broadcasting – most of your tweets are just links and information. You’ve become a one dimensional information centre; a twitter bore!


7. 32 You’re not responding to the @messages


sent to you by a follower or your direct messages. If a follower takes the time to send you a personal message, respond back promptly. Responding several days is too little too late. Another reason to encourage you to be active on twitter.


8. You’re using twitter to sell and nothing else. There’s nothing wrong in selling your services or products on twitter. But if selling is all you’re doing, you’re missing the point of social media which is to interact, chat, engage and then sell.


9. You’ve fallen into the habit of sharing dubious jokes and dodgy humour best left to your close circle of friends.


10. You have fallen into hashtag frenzy with your tweets comprising hash tags linked to isolated words. Don’t forget, a human being is on the receiving end of your tweets.


11. Your tweets are littered with spelling mistakes and written in text talk. You’re rushing each tweet before publishing it. By cramming too much into those precious 140 characters you’re creating charmless and unreadable messages.


12. Spend a few minutes contemplating why you unfollow someone on twitter. Chances are you’ll be unfollowed for these reasons too!


If you’re concerned because you’re losing too many followers review your last 20 tweets against these tips. This should reveal where the problem lies and what you need to do to get your twitter strategy back on track.


To advertise in thewire t. 07720 429 613 e. the.wire@btinternet.com


Clinic


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