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TECHNOLOGY


SpaBooker for Hard Rock spas


SpaBooker has rolled out its web-based SpaBooker spa management software across the four Hard Rock All-Inclusive Collection properties in Mexico and the Caribbean.


With more than 80 reception-


ists booking services daily at the sites in Puerto Aventuras, Cancun, Punta Cana and Puerto Vallarta, the platform needed to be easy to learn and intuitive to use. SpaBooker’s training courses focused on three aspects – how to book, how to sell and how to manage the software – and were attended by 15 staff at each site. The software includes all SpaBooker features, including Appointment Scheduling, Online Booking, and Email Marketing. Jose Antonio Abud, director


of tourism services for Hard Rock says: “The system’s really user-friendly.” Having access to


The accessibility of SpaBooker’s software is a key feature says Abud


the system on mobile devices is particularly handy, he adds, as the group’s corporate directors often travel across properties and need to track the progress of each spa location wherever they are. Hard Rock can now also offer


its guests the option of booking treatments remotely using touch-screens, located around the property and in guestrooms, through SpaBooker’s mobile and touch-screen functionality. Its e-marketing and online booking feature also encourages


guests to book spa treatments before they arrive. Abud says: “Some guests prefer to book appointments face-to-face, others like to book online or on the phone. If the client wants to avoid queues they can book online prior to arrival or from their own room once they’re on-site. Bookings are easy to enter – customers can schedule multiple services, add additional guests, book classes and even view descriptions of services. “With SpaBooker, the technol- ogy to offer booking on every


device requires no technical knowledge and can be easily implemented. The technology is continuously updated and tested to ensure that it works on the latest phones, tablets, and computers.”


Once an appointment is made,


it’s automatically diaried on the system to prevent double-book- ings. Customers and employees get automatic email confi rma- tions to reduce no-shows and confi rm staff availability. Spa-kit.net Keyword: spabooker


Anna Ramsay


Premier’s Core phased in at Bedford Lodge


Premier Software has installed its Core software at the Bedford Lodge Hotel and Spa, UK. Implementation of the software was phased in during the spa’s pre-opening stage, then fully commissioned on opening in May 2013. Since then, Premier has replaced the resort’s previ- ous membership software and, since October 2013, been oper-


ating the entire spa and leisure offering for the resort. Spa manager Anna Ramsay says


the system has detailed reoprts which help with analysing the business and overall effi ciency. “I trust the system entirely and regularly use the therapist and room utilisation reports,” she says. “A postcode report shows me where clients are coming from


92 Read Spa Business online spabusiness.com / digital


and if advertising is effective. The system also enables me to moni- tor repeat business and provides a daily trading summary.” Bedford Lodge has an annual maintenance and support service agreement with Premier, which includes phone and remote con- nective support and all software upgrades. The training of 10 staff, over six days, covered the


Therapist and room utilisation reports have helped with staff effi ciency


initial set-up of the software at the site and guidance on how to make reservations and analyse the system-generated reports. Ramsay adds: “The staff


picked up the system quickly. It is easy to use and generally it will not allow receptionists to make a mistake, as the required fi elds they need to fi ll in are marked.” Spa-kit.net Keyword: premier


Spa Business 1 2014 ©Cybertrek 2014


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