This page contains a Flash digital edition of a book.
A CRAFTSMAN PROMOTION


Craftsman partners


Rockliff e Hall at every stage of success


Adapting and expanding changing provision ensures this fi ve-star hotel, spa and golf resort can continue to match member and visitor expectations


I


n the north-east of England, Rockliffe Hall hotel, spa and golf resort offers a fi ve-star destination embracing wellness programmes, residential memberships and spa days that complement each


other perfectly, says spa director Liz Holmes. “A membership base of 750 ensures a lively class programme and supports excellent facilities, while day visitors drive a separate yet integrated revenue stream,” she explains. So successful is the spa that revenue is coming in line with that of the 61-bed hotel, which itself won fi ve red stars last year, one of only 10 hotels outside London to achieve the coveted accolade.


Treatments such as the Tibetan Sound


Massage, introduced last summer, continue to place Rockliffe Hall at the forefront of spa innovation. “The Tibetan Sound Massage has become our signature treatment and


Long-standing relationship Craftsman installed male and female chang- ing rooms when Rockliffe Hall opened four years ago after a £65m-plus (US$106m, €78m)


72 Read Spa Business online spabusiness.com / digital


Spa director Liz Holmes feels


Craftsman’s high-end changing facilities and service match the top-fl ight off ering at Rockliff e Hall


is only available at Rockliffe Hall,” Holmes says. “The 90-minute session uses the vibrational sound from Tibetan bowls in what is a Tibetan medical tradition to remove tension, help relieve stress and ease joint and muscle pain.” The resort’s stress management and medi-


tation courses are also proving extremely popular, she reports.


investment by entrepreneur and owner Steve Gibson to convert a derelict mansion near Darlington into a top-fl ight leisure destination incorporating a fi ve-star hotel and spa, an 18-hole golf course and exclusive spa. The company returned two years ago


to upgrade the female changing facilities as demand grew, installing further three- quarter length lockers more suitable for robes and long coats. Now arguably the largest spa in the region, Rockliffe Hall once again called in Craftsman to prepare for the next stage of expansion as the resort builds on its reputation and experi- ences yet another period of unprecedented growth. “As we drive forward spa day and treatment revenue, it’s crucial to ensure that the scale of our changing facilities can cope comfortably with our rising popularity,” Holmes stresses.


Spa Business 1 2014 ©Cybertrek 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110