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NEWS REPORT


KATIE BARNES, MANAGING EDITOR, SPA BUSINESS


The survey was based on 548 spa managers from around the world


SPA MANAGEMENT SURVEY RESULTS REVEALED


Findings will be used as the basis for a global PR campaign to entice more managers to the spa industry E


ighty-six per cent of spa managers are satisfi ed or extremely satisfi ed in their jobs according to the Spa Management Career Trends Survey.


The survey says spa managers find their career fulfi lling and rewarding and enjoy leading staff (35 per cent), assisting guests (17 per cent) and marketing, sales and public relations (12 per cent). In fact, 80 per cent of respondents would recommend a career in spa management to their friends. These were the fi ndings of a non-scientifi c


survey, based on 548 spa managers from around the world, which was released at the 2013 Global Spa & Wellness Summit (GSWS) held New Delhi in October (see SB13/4 p70). Other benefits of working in the spa


industry, it found, included working in some of the most beautiful and exotic locations around the world and having kind co-workers. In addition, the industry has lots of room for career growth – 64 per cent of spa managers started out as spa receptionists, while 58 per cent have worked as therapists. When questioned, 66 per cent of respondents said their career development had been fast. Signifi cantly, 65 per cent said they’ve been


Despite the large number of spa


managers saying they’re happy in


their jobs, 57 per cent are actively seeking a new position


helped along in their career by industry mentors. Ninety-four per cent of spa manag- ers believe that coaching will continue to be an important feature in cultivating new talent (see p16) which could be another advantage of starting a career in the industry. The survey also highlighted areas for


improvement in the industry. In particular, it emphasised the need to keep spa employees at an executive level more engaged – despite the large number of spa managers saying they’re happy in their jobs, 57 per cent are actively seeking a new position.


26 Read Spa Business online spabusiness.com / digital


Many spa managers also lack important training. Thirty-two per cent of survey respondents say they haven’t had any offi cial spa management training. They prioritised fi nancial management as the most important skillset for a successful spa career ahead of understanding spa treatments, leadership and HR aspects, but ranked themselves below all three in terms of skill attainment. This indicates that there’s a big gap between what spa managers think is important and what they feel they’re actually qualifi ed to do. The Spa Management Career Trends


Survey was conducted by the Spa Manage- ment Education Committee – a task force of the GSWS that’s focused on addressing the issues the spa industry faces with its workforce, including the increasing need for more qualifi ed employees at management/ director level positions. The committee’s plan is to use the survey results to put together a global PR campaign to entice more talent into the spa industry. ●


See p16 for more on spa mentors, and to get involved with the education committee email lori@hutchinsonconsulting.com


Spa Business 1 2014 ©Cybertrek 2014


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