This page contains a Flash digital edition of a book.
TECHNOLOGY


KATE CORNEY, PRODUCT EDITOR, SPA BUSINESS


SPA SOFTWARE OPERATOR CASE STUDIES PART ONE Spas across the world tell us how they’re using software to boost their business


Jim Root


Glen Ivy picks ResortSuite


Glen Ivy Hot Springs in Corona, US, has a large variety of spa expe- riences including 19 pools (some thermal), red clay mud baths, 72 treatment areas, a salon and spa cuisine. It serves more than 200,000 guests, and provides over 100,000 spa services, annually. Glen Ivy CEO, Jim Root says ResortSuite, with its enterprise Oracle database architecture, was picked because “we needed a software system designed to handle the sheer scale of our operations as well as an integrated solution that could serve our guests in an effi cient, streamlined and personalised manner.” Glen Ivy also has unique


requirements in terms of guest patterns. A huge portion of daily guests arrive early and wait in line prior to the check-in desk’s opening. Root says: “ResortSuite’s ability to perform transac- tions quickly enables guests to maximise their time in the facility and minimise their waiting time.”


Glen Ivy needed a system that could cope with its 200,000 annual guests


A downloadable app will allow guests to view their itinerary, learn about diff erent experiences on-site and book services and classes in real-time


The CEO adds that Resort-


Suite’s effective marketing initiatives has helped it to com- municate to its loyal customer base. “The Connect feature – with its reporting, dashboard and marketing automation tools – plus its marketing campaign wizard, enables us to personalise communications based on guest patterns and preferences. Our


90 Read Spa Business online spabusiness.com / digital


promotions are now very targeted and intentional.” Engaging with guests will be further improved thanks to ResorSuite’s Mobile feature and other guest-facing technologies. It’s currently setting up a downloadable app which will allow guests to view their itinerary, learn about difference experiences on-site and book services and classes in real-time.


Guests will also be able to opt-in for notifications for same-day, on-site promotions. Last July, Glen Ivy installed ResortSuite at its second site in Brea. The system’s multi-location function allows it to separate out inventory and revenue centres, but share guest and staff scheduling details between locations. Spa-kit.net Keyword: resortsuite


Spa Business 1 2014 ©Cybertrek 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110