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Having justified why community tourism should be an ideal economic diversification tool for the Ezulwini Valley and the best method to facilitate the inclusion and participation of the communities in rural tourism, the research question for this article therefore is: What is the state of community support and involvement of the community in tourism development in the Ezulwini Valley?
In order to adequately answer the aforementioned research question, the following sub-questions should first be answered:
1. What is the government’s role in the development of rural tourism in the Ezulwini Valley?
2. What are the challenges that face the community of the Ezulwini Valley, with regard to rural tourism development?
3. What are the crucial areas that need improvement for rural tourism development to succeed?
4. What are the strategies that can be formulated for the involvement of the community of the Ezulwini valley?
With the abovementioned considerations in mind, the aim of this research is, therefore, to perform an analysis of the community support for tourism in the Ezulwini Valley.
The following objectives stem from the aim:
• To perform a literature review on community support for tourism in the Ezulwini Valley in Swaziland.
• To determine the role of the government of Swaziland in the development of rural tourism in the Ezulwini Valley.
• To determine the crucial areas that needs improvement for rural tourism development to succeed and to state the challenges faced by the community of the Ezulwini Valley.
• To determine strategies for the involvement of the community in the development of rural tourism in the Ezulwini Valley, as well as ways in which to sustain such strategies.
METHODOLOGY
The study discussed here, forms part of a broader research project on the analysis of community support for tourism. The survey was conducted in the Ezulwini Valley. The target population in the study comprised of 200 questionnaires, and of these 177 or 88.5% completed the questionnaires.
AN ANALYSIS OF COMMUNITY SUPPORT FOR TOURISM IN SWAZILAND: THE CASE OF EZULWINI VALLEY 986