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PERCEIVED VS. ACTUAL CONTRIBUTION TO THE ARTS AT TWO SOUTH AFRICAN ARTS FESTIVALS
Ms C Pretorius NORTH-WEST UNIVERSITY
51 ABSTRACT
It is evident that arts festivals offer additional benefits to the arts and that the visitors attending these festivals play a great deal in the realisation of these benefits when they are personally involved. The purpose of this paper is to examine the contributions of two Afrikaans arts festivals to the arts and to determine whether preference for a particular type of art might influence personal arts involvement. Surveys were conducted at Innibos and Vryfees. Separate Exploratory factor analyses and two-way frequency tables were conducted to determine the contributing factors of the festivals, followed by independent t-tests to investigate any statistical differences between the visitors preferring the performing arts and those preferring the visual arts and their personal arts involvement. The results show some moderate differences between preference and personal involvement in the arts. These results should be taken into consideration when marketing and planning arts festivals in order to better their contribution to the arts and to personal arts involvement.
KEYWORDS Arts contribution, Arts festival, Arts involvement