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The Factor 1 is named knowledge embedding (Table 9). TABLE 9: FACTOR MATRIX FOR FACTOR 1 KNOWLEDGE EMBEDDING
Factor 1
20.3 Encouraging me to ‘flow’ the new knowledge myself through the organisation (e.g. collaboration, communication, updating others if I am an expert)
20.4 Integrating my new knowledge into existing information normative management systems (e.g. databases, policies, processes)
20.2 Using my new knowledge to improve organisational functions (e.g. analysis, decision making, planning)
20.5 Aligning my business event attendance to improving my workplace performance
20.1 Having a formal knowledge management system (e.g. this standardises the capture of my new knowledge making it available to others)
(Source: Thomas (2013))
The internal consistency represented by Cronbach’s Alpha in Table 10 is > 0.90 at 0.909 indicating a high degree of reliability about the interrelatedness with which this set of five variables (items) represents the effect of the latent factor.
TABLE 10: CRONBACH’S ALPHA FOR KNOWLEDGE EMBEDDING FROM THE PERSPECTIVE OF THE BUSINESS EVENT ATTENDEE
Cronbach’s Alpha .909 (Source: Thomas (2013))
Table 11 shows that the items have an inter-item correlation of between 0.584 and 0.785 which indicates no redundancy of any of the five items. Embedding ensures new knowledge is available for many to share and co-create with.
TABLE 11: INTER-ITEM CORRELATIONS OF KNOWLEDGE EMBEDDING VARIABLES: BUSINESS EVENT ATTENDEES
Inter-Item Correlations
Mean Minimum Maximum Range .666
.584 (Source: Thomas (2013)) Overall contribution of findings
The findings suggest that business event attendees recognise the need for integrated top-down strategy guiding new knowledge application in delivering value to tangible-intangible value mixes set in higher-level or functional level strategies, but that confusion arises as to how this is in practise ensured. ROI measurements with the Phillips model have been found by Kline & Harris (2008),
EXPLORING THE METHODOLOGY FOR EVALUATING INTANGIBLE VALUE CREATED AT BUSINESS EVENTS 958 .785
Maximum / Minimum
.201 1.344
Variance N of Items .004
5 Cronbach’s Alpha Based on Standardised Items .909 N of Items 5 .865 .855 .853 .776 .735