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Convenience sampling was adopted, and therefore the results of this study cannot be generalised to the student population as a whole. Lists of students from university records should be obtained and from these lists probability samples can be drawn in future studies. Furthermore, the participants in this study were students studying diplomas in Accounting at NMMU only. The results of this study can thus not be generalised to the population as a whole. An opportunity for future research would be to include students from other universities, and undertake the study on a national basis.
The responses from students were based on individual perceptions and on one-time self-report measures. A degree of bias in the responses could therefore have occurred. The factor analyses revealed that several of the items measuring the rewards under investigation did not load at all or did not load as expected. Future studies should strive to improve the measuring instrument in this regard. Furthermore, the demographic characteristics of the respondents and the influence thereof on their perceptions of a career in accounting were not considered in this study. Previous experience, the year of study and the age of the respondent could, for example, influence their perceptions of a career in the field. Investigating the influence of these characteristics provided an interesting avenue for future research.
Despite the aforementioned limitations, this study has provided educators of accounting and the accounting profession with insights into the expectations that students have of following a career in the field.
INVESTIGATING THE INFLUENCE OF EXPECTED REWARDS ON THE CAREER INTENTIONS OF ACCOUNTING STUDENTS 770