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A pilot study was conducted among 30 SME's from the designated population to determine any problem areas and suggestions for improving the measuring instrument. A few minor adjustments regarding the wording and sequence of statements were affected.
Data analysis
Once the primary data has been collected, it was analysed using tables, graphs and statistical measurements. The questionnaires received were checked for any omissions, legibility and consistency and then the data was transferred to an Excel spreadsheet. Data was analysed by means of descriptive statistics, frequency distributions; Cronbach's alpha values, using the SPSS statistical computer programme.
EMPIRICAL RESULTS Demographical profile of respondents
Table 2 provides a demographical profile of the respondents of this study. Eleven classification data variables were used in Section B of the questionnaire. TABLE 2: DEMOGRAPHICAL PROFILE OF RESPONDENTS Characteristic
Category Gender Age
Male Female
18-24 25-34 35-44 45-54 55-64
Ethnic classification
Black Coloured White Asian
Education
Grade 12 or equivalent Diploma/National Certificate Bachelor’s degree Postgraduate degree/diploma Other
Position in business Length of current employment
Employee Manager Owner
1-5 years 6-10 years 11-15 years 16 years +
Number of years involved in ethical practices
Less than 1 year 1-5 years More than 5 years
Amount
64 56
9
33 43 26 9
37 28 38 17
6
22 46 25 21
35 43 42
13 63 31 13
33 59 28
%
53 47
7
28 36 22 7
31 23 32 14
5
18 38 21 18
29 36 35
11 52 26 11
28 49 23
PERCEPTIONS REGARDING ETHICAL AND SOCIAL RESPONSIBILITY PRACTICES: AN SME PERSPECTIVE 144