• Sample clubs derive nearly one of
three revenue dollars from non-dues sources.
• Multi-purpose clubs offer a wide
range of non-dues services (e.g., youth fitness programs, nutrition consulta- tions, pro-shop merchandise) beyond personal training, the primary source of non-dues revenue at fitness-only clubs.
• Fitness-only clubs outperformed
multi-purpose facilities in operating profit and expense management.
• Multi-purpose clubs generated
nearly 40% of total revenue from non- dues sources, in comparison with 22% from fitness-only centres.
• Studios indicated that 25% of total
revenues were derived from non-dues sources.
The report is divided into the fol- lowing sections:
1. Fitness Industry Outlook:
Canada in the global community, the health and activity levels of Canadians plus a legislative review of public poli- cy concerns surrounding the industry 2. Club Operator Insights: inter-
views from industry leaders and ex- perts regarding the outlook of the Canadian health club market 3. Canadian Health Club Survey:
results and analysis of the first Canadian health club business survey, which gathered financial and opera- tional benchmarks along with com- pensation practices for common indus- try job titles 4. Snapshot: Canadian Fitness
Professional Survey Results: an excerpt of results of a fitness professional sur- vey conducted by canfitpro 5. Canadian Club Operator
Profiles: a snapshot of 20+ club com- panies in Canada
The IHRSA Canadian Health Club
Report (48 pages) is available at ihrsa. org/research-reports in PDF format
for IHRSA members ($69.95) and non- members ($129.95).
Fitness Business Canada and FitNet subscribers receive a 20% discount. For details visit
www.fitnessbusinesscanada.com or email
stephen@fitnet.ca.
January/February 2014 Fitness Business Canada 9
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