“Our marketing plan is all about great service, keeping an active and updated website, send- ing a monthly news- letter and keep things fresh and engaging.”
the gym feels a bit like home to our clients. I've added artefacts of my Maritime heritage and personal history to the space finding that this down-home quality helps get the best out of our clients. Feeling at home in a gym is cru- cial to sticking with a fitness plan.
All about referrals Along with the homey atmosphere we of-
fer hospitality – a towel service, bottled water and fresh coffee from a French press. These small touches help keep clients coming back to BOSS and referring us to their friends. And as everyone in the fitness industry knows, re- ferrals are king.
Spreading the word Our marketing plan is all about great ser-
vice, keeping an active and updated web- site, sending a monthly newsletter and keep things fresh and engaging. In the 30 minutes we spend with clients, we
make sure they feel comfortable, confident, well looked after and are on track to meet their fitness goals. In my opinion, that's the best marketing any business can do. FBC
Quick BITS
BOSS Fitness Studios 141 Somerset St. Suite #302 Ottawa, Ontario 613-558-1112
www.bossfitnessstudios.com Owner: Trevor Ryan Size: 600sq. ft. Member demographics: upscale clientele of female and male businesspeople and athletes Number of clients: 45-60 per week Equipment: Freemotion ca- ble cross over, Smith ma- chine, Hampton plates/dumb- bells, BOSU balls, stability balls, medicine balls, TRX Membership fees: one-on- one personal training pric- es start at $75 per half hour session. Programs: personal train- ing, bootcamps, sport specific training, nutrition counselling
January/February 2014 Fitness Business Canada 45
Working with the BOSS “When I jumped to racing in North America’s
top professional sports car racing series, the World Challenge, I knew I had to put my best foot forward. In a sport where the cockpit temperature hovers at 120 degrees, where your body is subject to double its weight in G-forces causing your gut to tighten and a heart rate of 160-180 bpm for 50 minutes, I knew I needed to improve my fitness. In just my second professional race after starting to work with Trevor from Boss Fitness, I was able to stand on the podium at St. Petersburg. His devotion along with his specialized training program has given me that competitive edge.” Patrick Seguin
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