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» Editor’s Note


Celebrating 15 Years!


I


Graham Longwell graham@fitnet.ca


t’s hard to believe, but the first issue of Fitness Business Canada hit mailboxes in January, 2000. We are


grateful for the thousands of readers, advertisers and fitness business owners and fitness professionals who have supported our publication over the past 15 years.


We send our thanks for your support to all of you who have been an active part of our


magazine’s journey as advertisers, authors, sources and dedicated readers. One of our biggest and highest-profile undertakings this year, was the just-released


IHRSA Canadian Health Club Report, developed in collaboration with IHRSA, canfitpro and Fitness Industry Canada. The results give facility owners, facility operators and fitness professionals–for the first time ever–an inside look at the Canadian fitness industry. We hope that you and your business will take advantage of this very valuable information. (For more details see "Happenings" on page 8, and “Canadian Forum” on page 50.) The Canadian fitness industry in 2014 is a remarkable collective of exceptional business


entrepreneurs, all constantly shaping their services to better the health and fitness of the Canadian public. While future challenges appear formidable, we also believe that the opportunities for new directions and business success in the years ahead are greater than ever before. From all of us at FBC we wish you the best for a prosperous 2014!


Please join us in San Diego at IHRSA's 33rd Annual International Convention & Trade Show March 12-15. Once again, FBC readers receive a $100 discount on the four-day registration package. Simply enter the promotional code CANADA14CV when registering online at www.ihrsa.org/register.


CANADA Vol. 15 No. 1 – January/February 2014


BOARD OF ADVISORS Colin Milner


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.


David Hardy


President, Fitness Industry Council of Canada, Edmonton, Alta.


David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.


Dr. Greg Anderson


Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.


Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.


John Frittenburg President, The JF Group, B.C.


Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity


Larry Greene


Co-Owner and Vice President, La Sporthèque de Hull, Hull, Que.


Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors


Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.


CONTRIBUTING AUTHORS Brent Brooks, John Paul Catanzaro, Paula Comfort, Geoff Dyer, Killian Fisher, Barb Gormley, Janice Hutton, Billy Katelnikoff, Barney Kuntze, Greg Lawlor, Marc Lebert, Colin Milner, Trevor Ryan, Craig Waters


Publisher


Graham Longwell President, Mill Pond Publishing Inc.


Editor Graham Longwell graham@fitnet.ca


Senior Editor Barb Gormley


Graphic Designer Jonathan Cresswell-Jones


General Manager Mill Pond Publishing Inc. Stephen Longwell stephen@fitnet.ca


Vice-President, Sales Lori Longwell lori@fitnet.ca


Correspondence, return address, change of address, advertising or subscription: Fitness Business Canada 30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611 Toll Free: 1-888-920-6537 Email: fc@fitnet.ca Website: www.fitnessbusinesscanada.com ISSN# 1494-9318


Canada Post Canadian Publications Mail Sales


Product Agreement No. 40039312 Return Postage Guaranteed


SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER Fitness Business Canada is published by Mill Pond Pub- lishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit www.fitnessbusinesscanada.com to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.


6 Fitness Business Canada January/February 2014


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