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facebook.com/me-mag Contents Volume 30 // Issue 8 46 16 FEATURES


16// Connected Car Expo Preview With the dawn of the connected car now emerging, the automotive world has taken notice, with the LA Auto Show taking the lead to host the Connected Car Expo. Find out what companies will usher in this new age and what they’ll be featur- ing at the expo this year.


24// Installer Voice: Making it Personal


Being a professional in the 12-volt business gets tougher every year, especially with the emergence of automakers pushing the envelope


ARTICLES


34// Industry News Soundscape Car Audio hosts the MECA State Finals as a way to gain exposure to potential clients, and one of the oldest car audio retailers gets a digital upgrade by going viral


40// Products Massive Audio releases sub- woofers of epic proportions, while pioneer provides a one-two punch


DEPARTMENTS


06 Editor’s Forum: “Sure, We’ll Match That Internet Price” 08 Stats


44 External Effects 58 A Word From MERA


4 Mobile Electronics December 2013


with its new line of subwoofers and amplifiers


52// Installs House of Hot Rods takes in a


1964 Chevy C10 to honor an Armed Forces Veteran; Audio Xperts take part in an industry-backed install to give a dying young man a tribute to his favorite sports team


Mobile Electronics (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842- 8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effete. Subscrip- tion Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.


in terms of what they offer to con- sumers. Twelve industry veterans provided their thoughts on what makes them tick and how manufac- turers can improve their products moving forward.


46// Best in Show: Top Showrooms What a customer first sees when walking into a store can make all the difference when trying to retain business. To show how the big boys do it, we put together a collection of the best showroom pictures from across the nation featuring some of the Top 50 Retailers of 2013.


Published by STN Media Group 5334 Torrance Blvd., 3rd Floor Torrance, CA 90503 T: 310-792-2226 F: 310-792-2231 www.stnmedia.com


CEO: Bill Paul SVP: Colette Paul Editorial Director: Ryan Gray Group Managing Editor: Sylvia Arroyo Marketing Coordinator: Diane O’Meara Senior Designer: Kimber Horne Circulation Manager: Andrea Hernandez


52 ®


Publisher: Tony Corpin 310.792.2226 tonyc@me-mag.com


Editor-in-Chief: Solomon Daniels 213.291.1528 solomon@me-mag.com


Associate Editor: Ted Goslin 310.802.7813 ted@me-mag.com


Senior Account Manager: Brett Potter 310.503.4162 brettp@me-mag.com


Graphic Designer: Maria Molina Creative Consultant: Vincent Rios


Mobile Electronics is Property of the Mobile Electronics Retailers Association (MERA) Chris Cook, President chrisc@merausa.org


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