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26 years in the industry

I deliver: “Individualism! We take your daily commuter and turn it into your home away from home or an office away from work. It can be a party on wheels or a place for you to unwind. We do this by customizing your car, whether it’s the inside or the outside, to be a reflection of who you are.”

My skill: “One of the most important skills I have mastered over many years is integrat- ing aftermarket components so they have an OEM feel and appearance. This is done by paying close attention to the body lines within the vehicle and building from them. Using many types of materials to get just the right look and being patient in doing so is both an art and a necessity. If you do not have patience it is hard to deliver a quality product.”

What I Want From Automakers: “There are many ways that vehicles get personalized; one of the largest and easiest ways is when a consumer upgrades their audio system. This

upgrade is very personal: Some want better sound, some want louder sound, some want to bring their portable media into their vehi- cles. What I would strive for would be more of an “open architecture” approach. Imagine if a vehicle was capable of easily fitting multiple sizes of speakers in multiple locations. For example, if a front door could accommodate

JESS HOGAN, INCEPTION AUDIO, TACOMA, WASH. 15 years in the industry

I deliver: “Personalization”. Like Apple makes a product and gives the consumer the ability to change it to fit their preferences, I make changes to our clients’ vehicles that make them more a reflection of who they are. Audiowise it’s about quality and reproducing a truer sound, and though the OEMs are getting WAY better, we can still do it WAY, WAY better. Integration is huge, even with audio. For clients who may not have gotten all they wanted from their options package or just didn’t like the look of the their factory system’s setup, we are able to make the changes and add features to make the expe- rience even better. We deliver a uniqueness to the vehicle that complements the client better than it did before it came to us.”

My skill: “This is a cross between two for me. First, I’m good with integrating aftermarket technologies with OEM interiors and custom fabrication to make the fit look as it should, as if it came that way. But for our customers, I also go to and search out every training opportunity I can and learn from everyone that I can. Elettromedia has been great for us with their drive to bring training back to the forefront as a core value of being a partner, along with people like Jason Kranitz, Bryan Schmitt, Micah Williams and Jon Webb.”

What I Want From Automakers: “Most definitely a priority should be making the factory systems open ended knowing things will be added on or changed by some. Also, a direct line of communication back and forth for technical information and system knowledge, especially for manufactures to

be able to have options available sooner for clients. And most importantly, I’d like for the OEMs to look at us as not all hacks and understand a lot of us strive to do our work to the highest levels. I hope they understand a lot of their work is great, very thought out and engineered, and it’s why we try to copy it as much as we can when installing.”


I deliver: “A customized system that cus- tomers can order a la carte, rather than hav- ing to buy packages for thousands of dollars when all they need was one part of it.”

My skill: “I qualify each customer’s needs prior to discussing any product. No two

28 Mobile Electronics December 2013

everything from a 4-inch dual cone up to a high-end, 6.5-inch component set. The car- maker could supply this vehicle with a basic to high-end system and it could be easily personalized and upgraded if the customer wanted. In some cases, this could be done with minimum modification. This could hold true for a subwoofer system as well.”

customers have exactly the same needs, so discussing product first would be pointless.”

What I Want From Automakers: “I would ask for modular, upgradable systems on a universal platform so cars don’t become technologically obsolete just a few months after purchase. (Think of all the cars that are still not iPhone 5 compatible.)”

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