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Old Store, New Tricks One of the oldest 12-volt retailers in the nation goes viral


» Mayor Jim Schmitt of Green Bay, Wis., commemorates the 75th anniversary of Muntz Audio/Video. I


n 1938, advertising for a car audio retailer was much different. There was no Internet to use social media. Only paid advertising in newspapers


could be utilized to inform the public about a store or brand name. If someone wanted to know more about a product, they went in to the store and spoke to a clerk. To learn about how to repair or install a car radio, one had to speak with the installer and watch while they put one in. Today, of course, things aren’t nearly as complicated. Muntz Audio-Video opened its doors in 1938 repairing car radios, which in those days sat on the floor of the car and not in the dash. Since then, the store has evolved into much more. Having just celebrated its 75th anniversary, the store, based out of Green Bay, Wis., has found a way to incorporate all elements of their vintage store into a regular YouTube video series called, “Wired: A Car Audio Family.” The show, produced in the spare time of several employees, shows a variety of happenings at the store, from basic installs to the recent


36 Mobile Electronics December 2013


75th anniversary event that took place on October 10, 2013. The show was established to provide an


outlet for employees to showcase installs and give tips to up-and-coming car audio installers and enthusiasts. The idea came about when long-time employee Jeremy Czech started watching another YouTube series with a similar purpose by 2013 Top 12 Retailer, Doug Bernards of Soundman Car Audio. Bernards’ show, called “Ampli- fied,” showcases his personality and the latest trends in car audio with a focus on how it affects his store. “We first saw the show about a year ago and thought it looked fun,” said Czech. “It took a while to get the right equipment, but it evolved, and we started making little clips of products and how they work.” With that show as a model, Czech and


other staff members produced the first episode on August 28, 2013. Since then, there have been five episodes, showing mostly how to install various devices, from start to finish (with the video moving at high speed to save time). The


» Web series, “Wired: A Car Audio Family,” which recently aired episode five, has averaged between 200 and 500 viewings per episode.


episodes also include various store per- sonalities, including Czech, Mike Gubics and Michael Frederickson, who appear on the shop’s homepage. Each episode runs around 15 minutes. To avoid paying royalties and to help


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