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The inside story on how businesses can play their part in the 2014 Games


L


eading players in the organisation of the Commonwealth Games in Glasgow 2014 set


out what the Games can do for business and what business can do for the Games. Te speakers were Sir Craig


Reedie, former Chair of the British Olympic Association and now Executive Counsel to Lord Smith of Kelvin, the Chairman of the Glasgow 2014 Organising Commitee and David Grevemberg, CEO of Glasgow 2014. Te speakers outlined the


vital contribution that Glasgow businesses can make to the success of the Games. Mr Grevemberg said:


“Businesses are essential, they are essential at bid time in terms of rallying support of the local community and they’re just as important in the immediate run-up to the Games and at the Games themselves.” Sir Craig Reedie said: “Te


business community will be crucial to this. On the commercial side, the sponsorship that needs to be raised, some of it from the Glasgow business community, is also crucial in terms of running the Games.” Mr Grevemberg said:


“Glasgow is open for business and so we really want businesses to benefit from this experience, we will have massive volumes of people coming to enjoy the sights and sounds of the city and we all need to be ready to welcome as many people as possible.”


One of the facets that


particularly struck those present at the Glasgow Talk was hearing about the 2014 Super Saturday which will see 200,000 people


“Glasgow is open for business and so we really want businesses to benefit from this experience”


gathered in the city on a single day. Sir Craig spoke from his vast


experience of the Olympic movement and the London 2012, in particular, in giving an


insight to what are the elements of success in running a major sporting event such as an Olympic or Commonwealth Games. He said: “Te great secret is


to get the athletes happy in a comfortable village and if you provide that and you provide good facilities, you’ll get great sport and if you get great sport then the city and the country will have a party.” Julian Westaby of Dunning


said aſter the talk: “I found it really useful to get this perspective. Te more we know, the more we can actively get involved in 2014.”


Chamber Chief Executive Stuart Patrick (left) introduces the speakers Sir Craig Reedie (top) takes questions from the audience A crowded room (bottom) watches Glasgow 2014 CEO David Grevemberg


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