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10 . Glasgow Business September/October 2013


Works programme


George Square revamp under way


Work on the scaled-down redevelopment plan for George Square began in July with hoardings placed around the historic plaza. The £500,000 works programme saw the


red tarmac being dug up and replaced with a muted grey surface. The square’s historic statues were cleaned


and two new grassy areas introduced. The schedule was for the square to be back


in full use for the Remembrance Sunday Service on 5 November when there is the traditional service at the Cenotaph.


City Refrigeration boss appointed to House of Lords


People power helps brand sell the city


» New brand to help promote Glasgow worldwide Sir Willie Haughey PEERAGE


Sir Willie Haughey, head of Glasgow Chamber member City Refrigeration Holdings, has been appointed as a Labour Peer in the House of Lords. Sir Willie said he would use his seat


in the Lords to pursue his work on youth employment.


Sir Willie said: “I am humbled and


honoured by the whole experience and it hasn’t quite sunk in… a boy from the Gorbals going to the House of Lords! “I don’t know how much time the


role will take up, but however much it is I will be using it to promote employment opportunities for young people.” Sir Willie is one of 30 nominees who


took up their seats when the Lords returned from its summer recess in September.


P


eople Make Glasgow” was unveiled as the new brand to promote the city around the world. Te slogan was chosen following a


consultation which saw ideas submited from more that 1,500 people in 42 countries. Glasgow City Marketing Bureau said that in


the consultation, “words such as real, smart, home, creative, bright and beter came through, time and time again”. Te new brand will replace the previous


one: “Glasgow: Scotland with style.” Stuart Patrick, Chief Executive of Glasgow


Chamber of Commerce, said that the business community welcomed the new brand. “One of the real strengths of the brand is


its flexibility. “It will resonate with, and is adaptable


for, multiple audiences which will reflect Glasgow’s increasingly diverse economy and articulate our credentials across all the city’s key growth sectors. “Now our job is to go out and use the


brand’s core message to sell Glasgow to the world.”


Te brand was used to support Glasgow


Chamber’s inaugural Inspiring City awards run in conjunction with Te Herald newspaper. Glasgow City Marketing Bureau, the city’s


official destination marketing bureau, is the official custodian of the brand. It has already begun using it in a diverse


range of ways, including strategic marketing campaigns and bids to atract high-profile conventions and conferences.


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