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By Elyshia Brooks by Terri Bennett Telling Your “Personal Brand” Story Y


our personal story is about who you are, your experi- ences, your truthful insights and how you came to be in


your business. When telling your story, you should be totally authentic and real to create a connection to your audience and to your divine clients. Your story is your way of bringing forth your soul- ful being, thinking and how you are an expert in your field to your world. It is how people learn, process and remem- ber who you are as a person and also how it relates to what you bring to your business and how you serve them. It allows you to explain what you do in an entertaining and memorable fashion. Your divine clients are looking for a way to connect with you and your story is a way that you can do it. Remember that facts tell and stories sell.


When Designing Your


Story Tagline…You Should Think about what you want to get out into the world and how you do you want to make a difference in serving others. This is important because you


10 Connect And Grow With Women In Our Community


are creating your “WOW FACTOR” and sharing why you do what you do. I am sure that you have plenty of stories of why and how you found your purpose in your business. What are those one or two things that really pull at other’s heartstrings, which will connect you to them? It may be an experience, a solution that worked and it continues to work for you and others or it could be that you know what you are called to do because you have witnessed something and it really moves you. All of these are meaningful, but creating a tagline that will make others remem- ber you, is what is going to capture and sell. Your tagline should be short and to the point but it grabs their attention in the first 10-15 seconds. You should share it with passion and enthusiasm because others pick up on your passion and at times that is how they decide if they will do business with you or not


Tell Your “Who I Am” Story We have all read long and sometimes- boring bios but had great content based on the goals and accomplish-


marketing


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