COMPANY PROFILE PROMOTION
campaign to build a legacy of the London 2012 Games. During the London 2012 Games, the
UK became the fi rst ever Olympics and Paralympics host country to create a campaign that was aimed at building a permanent wellness legacy. As the offi cial fi tness equipment supplier, Technogym was closely involved throughout the whole process. Legacy projects that Technogym
is closely involved with include the transformation of the purpose-built Copper Box Arena in the Queen Elizabeth Olympic Park into a public leisure and entertainment venue with a state-of-the-art fi tness facility. Technogym also donated equipment used by athletes at the London 2012 Games to Wigan Youth Zone, the largest youth centre in the UK, to inspire a new generation of young people to engage in sports and fi tness.
Fitness for the future To enable people to lead a wellness lifestyle at all times, in 2012 Technogym unveiled a new vision of Wellness on the Go, delivered by Technogym’s integrated ecosystem of machines, apps, content and services all interconnected with the mywellness cloud digital platform. By
From innovative gym equipment
to wellness solutions on digital platforms, Technogym has launched 32 new products this year alone
logging in to mywellness cloud, end- users can track and access their indoor and outdoor wellness data at all times, while operators can now stay in touch with customers and manage their lifestyles even outside the facility. The company also recently launched
ARTIS, the ultimate range of next- generation fi tness equipment combining the best of design, connectivity, sustainability and biomechanics. Light years ahead of other equipment in the market, ARTIS is a full line of 30 premium cardiovascular, strength and functional machines that offer the best and most connected training experience available today. With the most advanced, Android 4 based UNITY cardio display, ARTIS gives users a fully personalised workout from machine to machine with seamless access to their own user data, training programmes, entertainment options and preferred content. At Leisure Industry Week Technogym
also launched Omnia, the latest complete solution for group functional
training, and Prescribe, a mywellness cloud based business application that transforms the ability of operators to easily and quickly create bespoke training programmes online for each customer via a revolutionary iPad app. This takes the company’s tally of new and innovative products launched in 2013 to 32 – an incredible fi gure for any company, but vital for one that continues to redefi ne the potential of the fi tness and wellness industry. Mr Alessandri strongly believes
that Wellness represents a great social opportunity – for governments to reduce the costs of their health service, for companies to stimulate their staff members to be more creative and productive, and for all citizens to improve their health and daily lifestyles. With “Wellness” being the ethos
driving everything Technogym does, the company’s fusion of business with social responsibility has made it immensely infl uential in promoting physical activity. Over the past three decades, the
company has built up a reputation as an international leader in health and fi tness, and the years ahead will see the company at the forefront of creating new possibilities for Wellness as a force for social change.
WEB:
WWW.TECHNOGYM.COM EMAIL:
UK_INFO@TECHNOGYM.COM CALL +44 (0)1344 300236 October 2013 © Cybertrek 2013 Read Health Club Management online at
healthclubmanagement.co.uk/digital 73
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