The club offers a sprint track and equipment from Life Fitness
STRONG IS THE NEW
SKINNY – CONSUMERS WANT TO BE FITTER, FASTER AND STRONGER
equipment including Elevation Series CV, Lifecycle GX bikes, rowers and Integrity Stairclimber. Meanwhile, for strength training, Hammer Strength HD Elite, custom-built power racks and lifting platforms are on offer, alongside a full complement of fixed and free weights including Life Fitness Signature Series equipment and a Cable Motion DAP. Nick Mennell, EMEA education &
global journey manager at Life Fitness, comments: “City Athletic is one of the warehouse-style strength and conditioning gyms that are rapidly on the rise – part of a new wave of unconventional gym models that are coming onto the market. “Strong is the new skinny – consumers
want to be fitter, faster and stronger – and strength and conditioning gyms provide the perfect way to do this. They give the everyday consumer the chance to discover their inner warrior and achieve incredible results. City Athletic allows members to undertake sports- specific training, which isn’t always easy in a conventional gym when you’re fighting for a piece of equipment.” Monthly packages at City Athletic
start at £75 off-peak, going up to £110 for a full membership. “Our membership capacity is purposely capped at 400 to ensure members are given enough space
October 2013 © Cybertrek 2013
Members generally want a bespoke training plan that delivers fast results
to work out, and that they get personal service. In fact, we believe our gym has the greatest square foot of space per member of any fitness centre in the City,” says Claypole. He continues: “There are many
different reasons why people train at clubs like City Athletic. Some want a lifestyle change, some want to change their body shape, and others will be training for particular sporting events and charity challenges. But what members have in common is that they want a training programme that’s bespoke to them and that delivers specific results fast. They want to train among like-minded people who are as focused as them and who want to achieve similar end goals.”
Focused training Alongside members who want to train like a professional, City Athletic has also attracted a number of actual professional sports people to its facility.
These include Fulham Football Club, former WBA heavyweight champion David Haye, national championship parkour runners, Division One footballers, cricketer Nick Compton and a number of West Ham and Brighton football players. “These professional sports men and
women often have their own training programmes written by their team coaches and trainers, but come to City Athletic to use the top-end facilities and equipment they don’t usually get in London,” says Claypole. “They also interact with our PTs to exchange ideas on high performance training. “In the meantime, the club’s PTs and fitness staff are able to encourage the
'normal member' to train correctly, which is the main thing. The intensity, alongside the advice and motivation on offer, is what sets us apart from standard health club training. Members are educated to understand how and
Read Health Club Management online at
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