health club management Public Affairs Media Partner VANGUARD
Health Club Management is IHRSA’s European Strategic Media Partner
OCTOBER 2013
Should fitness messages be more bite-sized? p20 Physical activity ‘needs a national strategy’ p24
Train like a pro at London’s City Athletic club p64 READER SERVICES
52 Joe Pine & Jim Gilmore Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences
56 Fit for surgery? Fitness levels, not age, should be used to determine whether older people should undergo surgery, according to a new study
58 The fraud squad Is everyone who’s using your club a fully paid-up member? Our panel of experts discuss the software systems that can help gyms prevent membership fraud
64 Train like a champion Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes
October 2013 © Cybertrek 2013
68 The only way is up Professors Alfredo Brillembourg and Hubert Klumpner of Urban-Think Tank talk to Kate Cracknell about their revolutionary and socially cohesive Vertical Gym concept
74
Fitness-kit.net special Consoles Kate Corney rounds up some of the latest console-based technology, designed to motivate and entertain members as they work out
78 Local touch In part four of our sporta series, we highlight some innovative projects from cultural and leisure trusts in the south-east of England
82 Supplier showcase We take a look at some recent health and fitness projects from CYBEX, Safe Space Lockers and The Retention People
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