W HEALTH CLUB MANAGEMENT ELCOME TO
Are patients fit enough for surgery? p56
The founders of Evo Fitness talk PT and IT p30 CONTENTS
03 Editor’s letter Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell
06 Letters Recent media reports on exercise and lack of weight loss may have confused many people, says Rod Hill of Anytime Fitness Iberia
08 News round-up DLL responds to cut-price sale, and new development at Lakeside is set to feature a health club
16 International news Hard Candy Fitness opens its first club in Rome, and women-only Vivafit opens a new site in Singapore
19 People news Elizabeth Blair is appointed CEO of US health club chain 24 Hour Fitness
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20 IHRSA update Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest
24 ukactive update With studies showing UK physical activity levels are dropping, it’s time for a national strategy, says ukactive CEO David Stalker
27 Diary dates IHRSA’s annual European Congress takes place in Madrid this month, and London’s Olympia plays host to The Yoga Show
28 Everyone’s talking about... Global brands What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts
Read Health Club Management online at
healthclubmanagement.co.uk/digital
30 Interview Evo Fitness Bård Windingstad and Peter Byman, founders of Evo Fitness in Norway, explain to Kate Cracknell how personal training and IT lie at the very heart of their business model
36 Specialist vs generalist What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports
42 What’s in a name? In the first part of a new retention series, Dr Paul Bedford takes a look at the impact of brand on member retention
48 Strength in numbers Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise?
October 2013 © Cybertrek 2013
Harnessing the power of group exercise p48
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