COMPANY PROFILE PROMOTION
effect when clients present them to the various stakeholders, to engage their interest and support. They also assist greatly with media relations.
Do you also attend these local meetings? As a partner at the beginning of a process, we always prefer to be at these meetings as we’re better placed to answer the many questions there may be at the early stages of a planned leisure development. We find that very often, stakeholders
are much more responsive to well presented visuals, and we do this through block designs, 3D graphics, videos and presentation skills. Many people understand and respond
to imagery and visual techniques in a much more positive way than they do to the numbers and financials.
October 2013 © Cybertrek 2013
What other methods do you use to communicate a concept? The best way for clients to visualise a scheme is to take them to one of our competed projects, and really show them what can be achieved. For example, if we’re talking about
putting in a spa for a leisure centre many of them still have an image of soggy old local authority saunas, whereas the spas we develop for the public sector are every bit as luxurious as a private spa. The spa we developed for Deeside
Leisure Centre replaced a dark, disused nightclub space. In terms of what the client thought they could achieve with this space, and what we delivered, I’d say it was probably off the Richter scale.
What about client feedback? If they’re looking at the conceptualised plans and asking if a door can be moved
three feet to the right then we’re very much on the wrong track! That’s for much further into the feasibility process. At this early stage, it’s about gaining
confidence that a scheme can be done at all. As it progresses, the plans develop and are modified to reflect the outcome of the feedback process. Local knowledge always informs the process.
How long does this stage of the project take? It depends on the client and what stage they’re at when we meet. For 80 per cent of clients we’ve already completed several projects, and so they’re familiar and comfortable with the process. We deliver the project in bite-sized
pieces, so the client has the chance to digest and evaluate each stage. Although the end result is often exactly what they didn’t know they needed!
Read Health Club Management online at
healthclubmanagement.co.uk/digital 47
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