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TECHNOGYM – THE DRIVING FORCE FOR WELLNESS
In just 30 years, Technogym has grown from one man’s small garage in Cesena, Italy, to becoming one of the driving forces behind advancements in health and fitness
A visionary beginning Technogym was founded in 1983 by Nerio Alessandri in Cesena, Italy. A young industrial designer who was very passionate about sports, Nerio noticed that gyms at the time lacked technology and design and only offered very basic tools. With a vision of designing fitness equipment that was innovative, easy-to- use and accessible, Nerio built his first piece of gym equipment in the garage of his home. It was a great success, leading to more orders for an entire line of equipment – and Technogym was transformed from a hobby into a full-time business virtually overnight. Today, the company has grown into a
global enterprise with 2,200 staff across 14 branches in Europe, the Americas, Asia, the Middle East and Australia. It exports 90% of its production to 100 countries, with more than 65,000 Wellness centres and 100,000 homes worldwide equipped with Technogym.
Technogym’s continued success as an
industry leader has culminated in the opening of the iconic Technogym Village in 2012, in central Italy’s Emilia Romagna region. The world’s fi rst ‘Wellness campus’, the Technogym Village is a centre dedicated to the company’s pioneering brand of Wellness – a combination of physical activity, healthy nutrition and positive mental outlook. It showcases the ideal balance of work and wellness, in an inspirational display that led former US President and health campaigner Bill Clinton to declare at the opening; “I just want to work here!” Ten years in the planning, its launch
marked a milestone for the company, which has steadily built up a reputation as an international leader in health and fi tness. Technogym now leads the transformation of the Romagna Valley into a Wellness Valley, as well as the work of the Wellness Foundation in championing the agenda for health and wellbeing in countries around the world. After 10 years, 35 best practices
have been developed, from Technogym becoming the world’s leader in wellness technology, to the launch of food companies specialising in bio-organic food, to tourist operators selling sports holiday packages to the area, to the public administration which promotes
physical activity and encourages the population of the region to be healthy.
A tangible legacy Technogym’s extensive portfolio of products is renowned for creative design, quality and reliability. Led by its in-house Research & Development team, the company has invested heavily in design and innovation projects. In collaboration with independent institutions and designers such as Loughborough University and Italian designer Antonio Citterio, the company continuously works to produce multiple award winning exercise and sporting equipment and solutions for clubs, homes, local authorities, hotels, spas, rehabilitation centres, schools and more. Thanks to the calibre of its products,
Technogym has been chosen to supply its state-of-the-art training equipment to several international sports teams, athletes, organisations and elite sports centres. These include St George’s Park, home of English football; F1 teams including Ferrari and McLaren; tennis star Rafael Nadal; as well as major international football teams including AC Milan, Inter Milan and Juventus. Technogym has also been an offi cial
supplier for the last fi ve Olympic Games and is closely involved with the
The company started from
humble beginnings 30 years ago Technogym has created a
Wellness Valley in central Italy 72 Read Health Club Management online at
healthclubmanagement.co.uk/digital October 2013 © Cybertrek 2013
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