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Pulp Paper & Logistics


INDUSTRY NEWS 3


Valmet’s strategy is to follow ‘Must-win’ goals


I


n preparation for Metso’s demerger of the new Valmet Corporation its board of directors


has approved the strategy, organization, and financial targets. Pending approval at the Metso


EGM, to be held on 1 October, Valmet will focus on delivering technology and services globally to industries that use bio-based raw materials. Its vision is to become the global champion in serving its customers, and its mission is to convert renewable resources into sustainable results. Main industries served will be in pulp, paper, and energy. All of these are global sectors that offer growth potential. Valmet will complement its core business by applying its technology and know- how to industries beyond biomass, particularly in the energy sector. The new company’s product and


service portfolio will consist of productivity-enhancing services, plant upgrades and rebuilds, new cost-efficient equipment and solutions for optimizing energy


and raw material usage, and technologies increasing the value of its customers’ end-products. Metso’s board says Valmet will achieve its goals with the following ‘Must-Win’ initiatives: 1. Customer excellence • Strengthen key account management to enhance growth at the customer. •Drive service growth through long term agreements and expanded customer base. 2. Leader in technology and innovation • Develop more cost competitive and less capital intensive products. • Create new revenue from biotechnology solutions and new offering. 3. Excellence in processes • Improve health and safety. Reduce quality costs. • Increase savings from procurement initiatives. 4. Winning team • Strengthen high-performance culture. • Continue further globalization of our capabilities to be closer to customers.


Valmet’s operating model will


consist of three business lines, five areas, and four support functions. The business lines will be Services, Pulp and Energy, and Paper; and the geographical areas will be North America, South America, EMEA, Asia-Pacific, and China. The four main support functions will be Finance, Strategy and Operational Development, HR, and Communications and Marketing. Valmet will report its financial results as one segment. Metso’s board has set the


following financial targets for Valmet: • Net sales growth to exceed market growth


• EBITA before non-recurring items: 6-9 per cent


• Return on capital employed (pre-tax), ROCE: minimum of 15 per cent


• Dividend at least 40 per cent of net profit. Pasi Laine, chief executive


of Valmet Corporation, said: “Valmet’s goal will be to be the global leader in serving customers in its industries; and its core


Valmet’s chief executive Pasi Laine


purpose to convert renewable raw materials into sustainable results. “Valmet’s competitiveness will be based on our leading position in providing services and technologies for industries using bio-based raw materials. Our comprehensive services offering, broad service network, and large installed base will provide a solid platform for growth. We will continue to ensure our technological leadership with focused and future- oriented R&D and accelerate the commercialization of our innovations. “We are committed to move our


customers’ performance forward; and we will continue to develop and sustain our position as a trusted partner for our customers. Together with our highly skilled personnel, we are committed to the future success of Valmet and that of its customers and owners.”


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Melin-Jones Media - Hjulsta Backar 25 16365 Stockholm Sweden - Tel +46 (0) 8 12093201 - info@pulp-paperworld.com September 2013


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