12 METSO
STENA LINE
Pulp Paper & Logistics
‘Broadening Business’ for
Peter Kleberg, who joined Stena Line Group AB in June this year, has a background in freight sales and a lifetime’s experience in the management of international shipping, logistics and project planning, which made him an obvious candidate to take on the role of Head of Shipping Logistics at a time when freight is going to become far more important to the Group under its ‘Broadening Business’ programme. He answered some questions about how this will support the paper industry from Consultant Editor David Young.
Q. In addition to the automotive industry and steel, forest products and paper are major commodities shipped by Stena Line Freight. How will the ‘Broadening Business’ programme be of benefit? A. Even before the new programme was formulated, Stena Line’s freight operations were under continuous development, but ‘Broadening Business’ is about achieving growth by concentrating on the industrial
sectors in which our customers operate. By learning about their needs, we will be able to offer a more efficient service. This is emphasised by a concept we call ‘Outside In’, which basically means we go outside to our customers, listen to them and take it in.
Q. Different commodities have varying transport requirements so how you find out what is important?
A. We have seven staff dedicated to specific commodities. Paper manufacturers will be served by someone who knows their industry. Yes, we will simply deliver freight from one port to another, but the business of Shipping Logistics is much more than that and can involve the provision of integrated solutions that may comprise intermodal transport and a wide range of ancillary
services. We are also investigating new ways of transporting paper.
Q. Why has Stena Line Freight chosen to decentralise its freight services? A. We currently operate 38 ships on 22 routes with a total RoRo capacity of 61,000 lanemetres. By splitting Europe into four distinct business areas: Baltic and CIS; Irish Sea; North Sea;
March 2013
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