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Andre Leitert, right, (with the president of Woodway), attending a hockey high performance conference in St. Petersburg, Russia.


National Fitness Products’ business strategy tempers risk with responsibility and aggressive action with care.


BY KATHRYN KORCHOK


spective in business. “The biggest challenge has been


A


growing the business in a manner that’s fiscally responsible,” says Leitert. “And that can be a bit of an oxymo- ron because there have been times when I’ve looked back at opportuni- ties way before anyone else thought of them and said to myself, ‘I should have jumped in.’ But that may have been going out on a limb too much. So it’s a balance between being a gun- slinger entrepreneur and being an en- trepreneur who’s got his eyes on the financials.”


The beginning National Fitness Products start-


ed small nearly 14 years ago and has grown into a fully integrated fitness


38 Fitness Business Canada July/August 2013


s president, owner and founder of National Fitness Products, Andre Leitert is proud that he has found balance and per-


equipment wholesaler that supplies products and services to resorts and spas, professional sports teams, high schools, colleges and universities, mu- nicipalities, community centres, retire- ment communities, high performance centres, small and large commercial gyms and health clubs, personal train- ing studios and Y’s across the country. While many other equipment


companies design, manufacture and distribute just their own products, National Fitness Products imports, warehouses and re-distributes a myri- ad of top fitness lines. The company also offers a range of


consulting services, including: staff education and training; facility design; project development; financial options; facility management; staffing and


then. I remember be- ing in the warehouse and unloading 700 or 800 aerobic steps out of a cargo container.”


“I did everything back


Cheryl Mitchell, Territory Sales Manager and Elora Cestie, Education Manager/Inside Sales (on the Woodway desk treadmill), discuss strategy at the corporate head office.


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