FBC UPFRONT» Happenings» Happenings
Latest IHRSA Trend Report Identifi es Opportunities for Health Clubs to Attract Men and Women, Examines Generational Attributes
Latest IHRSA Trend Report Identifies Opportunities for Health Clubs to Attract Men and Women, Examines Generational Attributes 17% of Americans are Health Club
Members The International Health, Racquet &
% of men select group exercise as t ahan one out of four women (27%) ci mte access to group exercise classes as a reason for continuing to use the health club. While, more than one out of fi ve men belong to a health club, less than 20% of men select group exercise as an incentive for remaining health across generations provide club opera- tors with potential programming alter- natives," s id Melissa Rodriguez, IHRSA senior manager of research.
Report: Volume 3, Issue 1. Conducted in partnership with the Leisure Trends Group in Boulder, Colorado, the quar- terly IHRSA Trend Report analyzes health club consumer behavior among Americans ages 16 and older. The latest edition focuses on attitudes and per- ceptions surrounding health clubs by gender and generational groups. hips with group exercise classes are former health club members” s baid Jay Ablondi, IHRSA's executive vice president of global products., more “ tOur research shows that offering cess to group exercise classes as a reason for continuing to use the health club. While, more than one out of five men belong to a health club, less than 20According to the Trend Report, more n incentive for remaining health club ember . In comparison to men, wom- en more frequently identify group ex- ercise classes, the variety of equipment, and the need to get their workout in a motivators.
T
han one out of f ur women (27%) cite t arcial memberships with group exer- cise classes specifi cally targeted for women could be benefi cal in attracting females.”
"Distinc ons between genders and club members. In comparison to men, women more frequently identify group exercise classes, the variety of equip- ment, and the need to get their work- out in as motivators.
across generations provide club opera- tors with potential programming alter- natives,” said Melissa Rodriguez, IHRSA senior manager of research. “For example, the Eisenhower Gene ation is more likely than any other generation to cite ‘the variety of equi Tpment’ and ‘convenience’ as rea- sons for continued health club use. To attract this group, club operators can
Ge“Distinctions between genders and other generation to cite 'the variety of equipment' and 'convenience' as rea- sons for continued health club use. To attract this group, club operators can provide user-friendly equipment and ensure club locations are accessible to this community."
"For example, the Eisenhower neration is more likely than any
he Trend Report also provides
data on why Americans join health clubs along with barriers to becoming provide user-friendly equipment and ensure club locations are accessible to this community.”
10 Fitness Business Canada July/August 2013 10 Fitness Business Canada July/August 2013
Sportsclub Association (IHRSA) has re- leased The IHRSA Trend Report: Volume 3, Issue 1. Conducted in partnership with the Leisure Trends Group in Boulder, Colorado, the quarterly IHRSA Trend Report analyzes health club con- sumer behavior among Americans ages 16 and older. The latest edition focuses on attitudes and perceptions surround- ing health clubs by gender and genera- tional groups. "In America, one out of five women are former health club members" s id Jay Ablondi, IHRSA's executive vice president of global produc s. "Our re- search shows that offering trial mem- be“rIsn America, one out of fi ve women specifically targeted for women could e benefical in attracting females." According to the Trend Report
he International Health, Racquet & Sportsclub Association (IHRSA) has released The IHRSA Trend
members. Overall, health club mem- bers cite a need to stay healthy/in shape and feel better as the top rea- sons for joining. The top five reasons for men and women:
The Trend Report also provides data on why Americans join health clubs along with barriers to becoming mem- bers. Overall, health club members cite a need to stay healthy/in shape and feel better as the top reasons for joining.
Men 1. 2. 3.
Need to stay h hy
Need to stay in shape Feel bet er about myself
4. Maintain strength 5.
Build Mu cle
The top five reasons for men and women: 4.
Women 1. 2. 3.
5. Maintain strength Consistent with overall respons- es 2., cost is the number one barrier to
joi3.ning for both m n and women. Ho4.wever Maintain strength 5.
Men 1. Need to stay healthy
lect this reason than men.
Need to stay in shape Feel better about myself
, women are more likely to se- Build Muscle
information about what the different generational groups perceive as rea- sons to join a health club, why mem- bers stay, key barriers to their joining
Women 1. Need to stay healthy 2. Feel better about myself 3. Look better 4. Lose weight 5. Maintain strength
"The Trend Report studies current
Need to stay healthy Feel better about myself Look better Lose weight
d guidance to help attract and serve cost is the number one barrier to joining for both men and women. However, women are more likely to select this reason than men.
“The Trend Report studies cur- rent information about what the
Trend Report: Volume 3, Issue 1 visit
ihrsa.org/research.
and why they leave the club. These generations are profiled, comparing the penetration rates for current mem- bers, former members and never mem- bers. The Report offers opportunities anConsistent with overall respons s, each generation. This is a must read for all savvy club l aders," suggested Rick Ca o, President of Management Vision, Inc.
For more inf rmation on The IHRSA different generational groups per- ceive as reasons to join a health club, why members stay, key bar- riers to their joining and why they leave the club. These generations are profiled, comparing the pene- tration rates for current members, former members and never mem- bers. The Report offers opportuni- ties and guidance to help attract and serve each generation. This is a must read for all savvy club lead- ers,” suggested Rick Caro, President of Management Vision, Inc.
For more information on The IHRSA Trend Report: Volume 3, Issue 1 visit
ihrsa.org/research.
STOCK PHOTO -
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48