Barriers could be broken down if community members were trained to run jogging or walking sessions, says John Wileman
Martin Kay Leisure provision used to be focused on community needs, but increasingly it’s becoming focused on reducing the subsidy and generating more revenue. Unfortunately, the balance sheet is now a Key Performance Indicator when it comes to leisure, which is a very short-sighted approach.
Neil Mosley Our aim is to deliver a valuable experience to students while preparing them for the workforce. Success is a highly skilled, healthy labour pool.
Question 4
Phil Steele, director of sport, UEA Sports Park
What role can Higher Education play in driving participation?
Lee Mason Universities play a key role in driving participation. The CSP Network does not own any assets and is totally reliant on partners to deliver physical activity to the local community. Some of the Network’s activity centres are encouraging universities to open facilities to the community during evenings and weekends. This is a win-win scenario: it provides the local
July 2013 © Cybertrek 2013
population with a wider choice of affordable facilities while generating extra income for the hosting site.
Question 5
Stuart Lockwood, CEO, Oldham Community Leisure
If you were given £500,000, how would you spend it?
Martin Kay Investment in leisure assets and the development of partnerships that deliver a wider choice of leisure activities to the local community.
Lee Mason I’d use it to leverage matched funding from government and employers. Funds could be used to train physical activity activators, thereby creating training and employment opportunities. The role of the activators would be to drive participation, resulting in a healthier, more active population.
John Wileman I’d invest it in the development of a multi-functional sports band. Worn on the wrist, the sports band would log and track physical activity. It would also be used to collect reward points, for example in partnership with a large
supermarket chain, which could be redeemed against activity sessions at the local leisure centre.
David Stalker Gain matched funding from the commercial sector to grow the investment. Capital would then be used to fund peer-based research, to provide better evidence of the positive impact our leisure services are having on the local population. Strong evidence of success will, moving forward, enable the sector to stake a strong case for funding via bodies such as Public Health England.
Neil Mosley I’d introduce a health, fitness and wellbeing qualification that carries as much weight as core GCSEs such as English and maths. Individuals would be assessed according to their health, and would achieve a grade depending on the state of their health and their efforts to improve it. This would give less academic youngsters a chance to excel, while giving employers a good indication of the health of potential new recruits. ●
For more information about SIBEC UK or other similar events, please visit
www.mcleaneventsinternational.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 85
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