WELCOME TO
HEALTH CLUB MANAGEMENT
Ignore ex-members at your peril p42
Tapping into the science of telomeres p46
Making payment technology pay p64 CONTENTS
05 Editor’s letter Health and fi tness operators must recognise and embrace the diverse ‘tribes’ that exist among their member base, says Kate Cracknell
08 Letters Having dedicated staff is key for new member journeys, says Jack Bishop of Synergy Health and Fitness
10 News round-up Budget club chains announce investment plans, DLL to launch Orangetheory concept in the UK, and partnership for BMF and PTI
18 International news Yoga with a view at the world’s tallest building in Dubai, and Pure Yoga opens fl agship in Hong Kong
20 People news John Gamble joins Star Trac, and Sean Holt steps down from CIMSPA
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22 IHRSA update Key fi ndings from IHRSA’s quarterly Trend Report into health club consumer behaviour, and ‘futurologist’ Magnus Lindkvist to present the IHRSA Europe keynote
26 ukactive update NICE guidelines and the ukactive Research Institute point towards new opportunities for the sector
29 Diary dates This month sees ukactive’s FLAME event, including its annual awards, and the IDEA World Fitness Convention in Los Angeles
30 Everyone’s talking about... Putting up prices Are you charging the correct price for your club? How do you know when is the right time to put prices up, and how much should they increase by? We ask our panel
Read Health Club Management online at
healthclubmanagement.co.uk/digital
32 Interview David Patchell-Evans The founder and CEO of GoodLife Fitness talks to Kate Cracknell about putting an ethos of caring at the heart of his Canadian club empire
38 Back to nature Barefoot running is supposed to be the natural way, so can it work from a prehab point of view or does it present a new set of problems?
42 Retention series Keeping in touch Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffi ths
46 Entering the telo-age Jay Williams examines the science behind telomeres – indicators for cellular ageing – and what it could mean for spas and health clubs
July 2013 © Cybertrek 2013
sporta’s community initiatives p58
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