PROJECT PROFILES
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE TAKE A LOOK AT RECENT PROJECTS FROM PRECOR, XN LEISURE AND TECHNOGYM
The new club in Edgbaston was converted from a former offi ce building
SUPPLIER: PRECOR MOTIVATING MEMBERS
A
offi ce building into a 510sq m (5,500sq ft) gym. Featuring Precor equipment and showcasing the brand’s latest innovation
CLIENT: ANYTIME FITNESS, EDGBASTON, UK
nytime Fitness is the world’s largest and fastest growing fitness club chain and prides itself on providing members with convenient, affordable fitness featuring top-quality equipment.
Having worked in the fi tness industry for over 20 years, and
as director of European operations for Anytime Fitness for the last two years, Diane Vesey decided that she wanted to be more immersed in the brand. In February 2013, she opened her fi rst Anytime Fitness club in Edgbaston. She says: “The existing Anytime Fitness clubs in the UK are doing extremely well, and opening my own club while continuing in my current role was a way to further support our master franchisors in Europe.” Working with leading fi tness equipment manufacturer and supplier Precor, Vesey transformed what was originally an
– the AMT with Open Stride – the gym provides state-of-the- art exercise facilities. The AMT with Open Stride provides the ability to change a workout in mid-stride, offering exercisers even more freedom of motion by allowing them to dynamically change their stride both horizontally and vertically. All cardiovascular equipment also features Precor’s latest
technological solution, Preva® networked fi tness software, which is compatible with P80 touchscreen consoles. The cloud-based system offers a suite of tools designed to banish dull workouts and help attract, engage, motivate and support members. “It’s ideal for the Anytime Fitness 24/7 brand, as the sites are not always staffed,” says Vesey. Preva Net offers access to a wide variety of internet content,
while Preva Personal Accounts enables users to set personal weekly workout goals, choose targets – distance, calories or duration – and select an individual long-term focus, like losing weight or toning up. “As everyone lives on the web nowadays, Preva plays well to
that strength, offering support to our members whether or not the club is staffed. They can set weekly targets, track their progress, and if they miss a session it automatically recalculates remaining workouts so members can still reach their goal. “I really like the new Preva mobile app too, as members
can upload activities outside of the gym, all of which counts towards their weekly goal,” adds Vesey, who is also a fan of the recognition rewards that pop up to celebrate user milestones. Users can save workouts so their ‘favourite’ last session is
waiting next time they log in, from anywhere in the world – something Vesey says the Anytime Fitness personal trainers love, as they can create targeted workouts with members without the need for programme cards or print-outs.
Members benefi t from Precor’s networked fi tness software July 2013 © Cybertrek 2013 For more information:
www.precor.com Read Health Club Management online at
healthclubmanagement.co.uk/digital 79
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