PROJECT PROFILES
PROJECT PROFILE PROMOTION
SUPPLIER: TECHNOGYM BOOSTING MEMBER ENGAGEMENT
CLIENT: FITNESS UNLIMITED H
illsborough Leisure Centre is a Fitness Unlimited venue operated by Sheffield International Venues, and is a thriving facility with 20,000 visits to the gym every month. As part of its refurbishment in
early 2013, the centre installed internet-enabled Technogym VISIOWEB cardio machines to provide a truly integrated, interactive, personalised training experience for members. To support this, the site chose Challenge and Communicator,
two ready-made solutions that form part of the mywellness cloud, a set of business applications that provide operators with the tools to attract, motivate, inspire and retain members. The Challenge application allows operators to create,
manage and measure effective, interactive challenges for all members, while the Communicator application allows facility managers to communicate with members directly through the consoles on cardio machines. Used together, they provide facilities with an ideal combination of enhanced customer engagement and increased secondary revenue generation. Peter Clark, corporate health and fi tness manager at
Sheffi eld International Venues, says: “We wanted to create a real end-user community at Hillsborough Leisure Centre by adding value to the customer experience. We decided to use Challenge strategically to engage members and grow participation, loyalty and gym usage.” The centre’s fi rst challenge involved six trainer-led teams
burning as many calories as possible within a month. Trainers recruited members into teams, with the challenge publicised through messages and bulletins sent to the cardio machines via the Communicator application and viewed by members on the VISIOWEB screens. Participants tracked their progress by logging into their
personal mywellness cloud accounts on VISIOWEB, at home via
www.mywellness.com, and ‘on the go’ through the mywellness iPhone app. All data was automatically collected
and synchronised on the mywellness cloud portal by the cardio machines, allowing users and trainers to view their data and their position on the Challenge leader board whenever they liked, through any device with an internet connection. Within one week, the centre saw more than 200 members
signing up to the very fi rst online challenge hosted on the mywellness cloud. At the end of the month, over 129,000 calories had been burnt in total across all groups, and to date more than 400 members have created mywellness cloud accounts to track their personal exercise data. Sue Emsell, a member of Fitness Unlimited at Hillsborough
Leisure Centre, says: “I’ve enjoyed the new spirit of friendly competition that the challenges have brought to the gym. It motivates me to work out more regularly and push myself more every time. I visit the gym more often now.” Fitness manager Laura Jeffery says: “Feedback has been very
positive on mywellness cloud. Not only has it helped to grow emotional engagement, but our users are also embracing the fact that intelligent technology can help them measure results and stay motivated. We’re looking forward to maintaining the momentum by holding new challenges every month to keep our user community engaged and interested.” ●
Members can access their personal data via VISIOWEB For more information:
www.technogym.com/mywellnesscloud 82 Read Health Club Management online at
healthclubmanagement.co.uk/digital July 2013 © Cybertrek 2013
The gym ran a challenge involving six trainer-led teams; more than 200 members signed up in the fi rst week
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