ADVERTISEMENT PROMOTION
The full BILT range will be seen for the fi rst time in the UK at LIW 2013
BILT is exclusively
distributed in the UK and Ireland by Concept Fitness (International)
Ltd (CFI), which also distributes TKO – a US range of functional training equipment,
Next up was a piece of equipment
I couldn’t wait to try: the COD. Resembling a traditional squat machine, the COD looked much more elaborate and somewhat robotic. Rather than just nestling your shoulders under the holds and performing a simple standing fi xed squat, this machine allows you to shuffl e and move laterally, whether you want to step, jump or shuffl e, while still having the weighted holds over your shoulder. This will revolutionise the way athletes train – especially ball players, whether it be a footballer, rugby player or a basketball forward looking to greatly sharpen their lateral movements. As the workout continues, you’re
struck by the intelligent advancements that the BILT range has brought to fi tness equipment. I’d liken it to the jump that old cell phones made when they became smartphones. The equipment is more interactive and user-friendly, and you fi nd yourself aching to engage in exercises like bench presses that you once found laborious or mundane.
A brand is born How the equipment came to be is equally inspiring. Essentially, they were born out of necessity to help Agassi in his strength and conditioning training. Reyes would think up a piece of equipment and go out and build it
70
himself with rudimentary pieces of steel and pulleys and whatever else he needed. Reyes even taught himself how to weld, so he could manufacture the equipment himself. The process continued for
many years, and it got to the point where Reyes and Agassi had a secret gym full of quirky and unique handmade equipment. A conversation one day between Reyes, Agassi and his CEO Miller (a former founding board member of Nike) about potentially taking this equipment and properly engineering and manufacturing it for mass consumption was the catalyst for the BILT brand and range to be born. The BILT range has just hit the market,
but I suspect it will not be long until it’s a common fi xture in gyms across the US and globally. Highlighting just a couple of the pieces of the BILT range does not do it justice, nor could writing about all of the range of equipment. You simply have to experience it for yourself. BILT recently won the FIBO
Innovation Award for the C.O.D. Having heard that orders and sales of the BILT equipment have already greatly surpassed everyone’s expectations at the company, I’ve no doubt that it won’t be long before you’re nestled into one of these great pieces of workout
Read Health Club Management online at
healthclubmanagement.co.uk/digital
combat equipment, free weights, studio and fi tness accessories.
www.biltbyagassiandreyes.com
To contact CFI: David Reid - sales and operations director
Tel: +44 (0)845 363 9969
Email: dr@conceptfi
tnessinternational.com www.conceptfi
tnessinternational.com
equipment at your gym – be it in Beverly Hills, US, or Melbourne, Australia – and having a little daydream of being the latest of Reyes’ superstar clients. ● BILT will be launched at this year’s
LIW (Stand H575), on 24–26 September
Miro Gladovic Gladovic has a diverse and accomplished background in the entertainment arena, encompassing both the fi lm industry, as well as professional sports. After fi nishing his professional soccer career as a goalkeeper prematurely, Gladovic stayed immersed in the game as an agent/manager. In 1997, he became the youngest players’ agent in the world to be accredited by FIFA, and went on to represent some of the biggest names in international soccer.
July 2013 © Cybertrek 2013
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94