SPORTA REPORT YOUTH ACTION
ORGANISATION Live Active Leisure
PROJECT Active Energy scheme
flashmob in Perth City Centre in May. The flashmob, which saw Perth and
L
Kinross Youth Legacy Ambassadors lead an aerobics session, was the culmination of a two-year research project with local youngsters into how LAL should deliver leisure for its young residents. Perth and Kinross Youth Council
approached LAL early in 2011, having identified a number of key areas where they believed they could make a significant impact on young people’s lives – one being physical activity. After attending Youth Council meetings,
LAL’s marketing team and youth councillors, along with their Youth Council worker, had the idea for a summer of mystery visits around LAL-operated venues to establish young people’s thoughts on how accessible the products, services and venues were. They also carried out mystery phone calls and used the LAL website to find out about activities.
ive Active Leisure (LAL) launched its new Active Energy membership for 12- to 15-year-olds with a
A flashmob marked the launch of the youth membership
After a summer of mystery visits, the
Youth Council members fed back their findings, making key observations on how the services could be improved, as well as identifying the next stage: using a questionnaire to ask young people how they wanted LAL to deliver their leisure. Over 250 young people aged 12 to 17
years responded to the questionnaire, with the findings showing that:
• Females are less likely to exercise outside of PE lessons: only 41 per cent of females exercised at least four times a week, compared to 61 per cent of males
• Females are more likely to exercise in a school/campus environment and males slightly more likely to use a sports centre
• The fitness gym was equally popular with males and females, but classes and
FOOT ON THE LADDER A
ctive Stirling and Raploch Community Enterprise have launched a pioneering programme
to help the area’s unemployed to gain careers in sport and leisure. Each six-week Health and Wellbeing
Employability course – funded by the Department For Work and Pensions Flexible Support Fund – recruited 10 unemployed individuals from the Forth Valley area. The courses, which were held at The
Peak at the Stirling Sports Village, were delivered in partnership with the Raploch Urban Regeneration Company and Job Centre Plus. They aimed to equip students for employment opportunities within the leisure sector across the Stirlingshire area, as well as boosting their physical activity levels and encouraging a better overall lifestyle.
ORGANISATION Active Stirling
PROJECT Health and Wellbeing Employability courses
Active Stirling’s health and fitness
development manager, Matt Bunnell, was encouraged by the reaction to the new programme, which has seen seven people go on to gain employment – two within Active Stirling. “The courses were a superb opportunity for people to kick-start a career in health and fitness,” he says. “Our students were provided with top-level training in a range of activities, including exercise to
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music, gym instruction and first aid. The programme culminated in an SVQ Level 1 certification, which can propel them into volunteering. We then support them to achieve the SVQ Level 2, which is needed for paid employment. “We’re committed to supporting the graduates as much as we can and the course was hugely successful, with some participants even securing employment part-way through the programme.” Funding is now being sought to expand the programmes to include work placement training and an SVQ Level 2 qualification, which will allow candidates to move directly into paid employment in one of the UK’s fastest growing industries. Raploch community enterprise manager Nicole DeBrincat says: “Working in partnership to deliver this programme has clearly shown what can be achieved.” ●
July 2013 © Cybertrek 2013
swimming proved more popular for females, and team sports for males
• Younger people are likely to want to exercise with their peers, whereas older respondents were less likely to do this As a result, LAL launched its Active
Energy membership for 12- to 15-year- olds – at 30 per cent cheaper than the previous membership – with unlimited swimming, sports hall activity, access to some adult fitness classes, all Active Energy fitness classes, and access to gyms with an adult or to a supervised Active Energy session. Marketing manager Karen Taylor says: “The ambassadors have given us an insight we would not otherwise have had, and their drive has ensured everything we commit to doing is always achieved.”
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