INDEPENDENT
Birming ham’s LGBT (Lesbian, Gay, Bisexual and Transgender) community has opened a new sports and fitness studio at the Health and Wellbeing Centre in the Holloway Centre,
in
Birmingham city centre. The Big Lottery Fund awarded the project almost £500,000 over a four-year period. The project, named The
Vault, has been introduced to tackle the barriers that prevent LGBT communities from accessing mainstream sports facilities, such as discrimination, stereotyping, lack of inclusion in policies, procedures and marketing, and fears for safety. Birmingham’s LGBT team says it is also
working with mainstream service providers to address health inequalities within the LGBT community, such as high rates of smoking and drinking, self harm, depression and attempted suicide. A range of services are on offer from
Director Steph Keeble and health and wellbeing manager David Viney
the centre, including yoga, pilates, fitness groups, alcohol support and advice, weight management, smoking cessation, counselling and sexual health services. Some of the classes at the studio will be
funded through Birmingham City Council’s Be Active scheme. The Vault will also have a changing facility with dedicated transsexual changing space. Details:
http://lei.sr?a=p7X9O
Fivey to open three new training studios
OPERATOR INDEPENDENT
LGBT gym opens in Birmingham
Dan Fivey: Each studio will be located above units operated by specialist retailer Up & Running
Personal trainer and entrepreneur Dan Fivey is expanding his studio portfolio by setting up three more training sites in Oxford, Aylesbury and Chester. The three new studios will join an existing club in Cheltenham, and each of the new sites will open above specialist clothing retailer Up & Running stores. Fivey says: “We hit the ground running when
we opened in Cheltenham and it has been a huge success – partly due to the location and partly because of the unique, NASA-engineered Alter G treadmill we have on offer. “It makes perfect sense to have an established
fitness facility above the Up and Running stores, as we share the same clientele and the
July 2013 © Cybertrek 2013
two businesses nicely complement each other. Expanding this offering across the other stores is a no-brainer” Jonathan Midwood, managing director at
Up & Running, adds: “It makes perfect sense to utilise the space above our shop floors and turn it into working gyms. It’s a great add-on to offer our customer base. Dan’s business model, never faltering drive, as well as his passion for recruiting local personal trainers is a business we are very proud to partner with.” Fivey first opened the personal training
studio at the Cheltenham site two and a half years ago, and then expanded with the launch of the gym at the location last October.
www.matrixfitness.co.uk www.matrixfitness.co.uk
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