and registrations satisfi es their need to get things done on their own schedule, while simultaneously reducing the front desk overhead. From a convenience standpoint,
cashless clubs are a good idea: nobody likes lugging their wallets around if they don’t have to. It also provides a layer of physical security to your business: no wallet, no possibility of theft. Technology does help clubs make
more money if it supports client retention and acquisition and can cut down overheads. It also provides businesses with competitive intelligence: customer behaviour is always changing, but it’s changing even faster with the speed of technological disruption happening around us on a daily basis. Mobile technology gives the business
the feeling of being innovative, which engages and retains consumers: who doesn’t love going to the Apple Store?
July 2013 © Cybertrek 2013 Read Health Club Management online at
healthclubmanagement.co.uk/digital 65
Above: Technology allows members to take control of their class schedules Below: Offering a cashless payment system could increase impulse purchases
ALL PHOTOS:
SHUTTERSTOCK.COM
PHOTO:
SHUTTERSTOCK.COM / MICHAELJUNG
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