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from Page 49 If one were to take the most obvious inference from the survey,

the solution to all parking frustration is for cities to sell their on and off street parking to the private sector, double the parking rates, hike up enforcement, ignore media complaints, and get on with their lives. (This is what happened in the city with the least parking frus- tration, Chicago.) I’m not sure the parking professionals here in the U.S. would agree with that assessment. Which brings me to my actual topic, the IPI’s “Response“ to the IBM Study. Obviously the survey hit a nerve in Fredericksburg. They sent

out a news release that said, in part: Some of the frustrations associated with parking will ease

with expanded use of cashless parking, innovative technolo- gies and intelligent parking management systems. Mobile apps, hi tech signs, lights and other devices now make it pos- sible to locate available spaces, making parking operations and traffic flow more efficient. In addition, greater coopera- tion between parking professionals and transportation and city managers and planners will lead to progress. The survey, however, noted, that much of the problem in the

“red lined” countries was due to too many cars and not enough parking spaces. Infrastructure and public transport, the survey said, was going to go a long way to solve the issues in China, India, Rus- sia and parts of Africa and that huge investment was under way in these areas. Technology is helpful, but you need to have a parking space for the ‘app’ to direct you to.

PT BLOG Venture Capital is throwing itself at parking with, as we have

seen the money invested in the recent past in companies such as Streetline, Parking in Motion, Park Mobile and T2. It seems to me, however, that these companies provide products and services that fit the IPI model above. They are helping to make parking easier in places where its already pretty easy, but I’m doubtful if in-street sen- sors or pay by cell would help a lot in places where there is no place to park to start out with. The technology and infrastructure need to go hand in hand. My guess is that is what IBM is inferring. The IPI release continues: “There is increasing recognition that parking needs to be

part of transportation planning. If we want to solve parking problems, then parking expertise needs to be tapped early in the planning process. This new study confirms what we know: parking matters. The parking industry is committed to transforming parking into a positive experience. IPI’s 2011 Emerging Trends in Parking Survey found that technology, sustainability, and increased customer service were among the top trends in the parking industry.” And “The benefits of getting parking right go beyond conven-

ience; the economic vitality of communities depends on access. What’s more, ‘cruising’ for a spot is reduced when parking is readily available, which greatly reduces carbon emissions and contributes to sustainability, another area

Continued on Page 53

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